Beyoncé said “happy anniversary” to her husband of seven years, Jay Z, with a new song, Die With You. She released it on Jay Z’s streaming music service, Tidal, which he co-owns with other musical artists. The song is basically a sweet and emotional love note to Jay Z, which just might quell, at least temporarily, any rumors that the two might be getting a divorce anytime soon.
Saturday afternoon on her Facebook page, Beyoncé referenced the new song with a 15-second clip. It, along with other songs that will, no doubt, be released by Queen Bey on Jay Z’s subscription streaming music service, will likely help make Tidal into a big success.
In the song, Die With You, Beyoncé sings that she wakes “up just to sleep with you,” and she lives so she “can die with you.” That is an extreme sort of devotion, but it is a deep expression of the love that Beyoncé feels for her husband and sings about in Die With You, even after being married to him for seven years.
The video, depicting Beyoncé playing a piano as she sings, was released exclusively on Jay Z’s Tidal music streaming service. Beyoncé is wearing a Thriller T-shirt and a baseball cap that has been turned around backwards. The camera moves as she sings, and eventually the camera turns around, revealing that the cameraman filming the video is Jay Z.
Tidal is almost as new as Beyoncé’s song, Die With You. It was just introduced to the public this past week. The music streaming service will cost subscribers $10.00 per month. Subscribers can listen to as much music as they want with zero delays, and several big-name musical artists have already voiced their support for Tidal. A few examples include Taylor Swift, Nicki Minaj, Kanye West, Chris Martin and Madonna. Jay Z co-owns Tidal with Usher, Rihanna, Madonna, Daft Punk, Coldplay, Calvin Harris, Deadmau5, Arcade Fire, Jack White, and Alicia Keys.
It is no wonder that Tidal has been gaining the support of these musical artists, as the service pays them for their music in a way that they feel is more equitable than other music streaming services. Also, with big name musical artists co-owning and showing their support of Tidal and making their music available on the streaming service, consumers of their music will likely want to consider subscribing to the new service.
When Jay Z purchased Tidal from the Swedish company, Aspiro, earlier this year, he doled out $56 million for it. The music streaming service is being marketed to audiophiles. Tidal seeks to not treat musical artists as mere products, striving to be a service that values them more for their musical talent.
While the brief 15-second snippet from Beyonce’s Die With You has already been “Liked” by over 129,000 fans and it has been shared approximately 10,000 times, Tidal has a long way to go to match the numbers of subscribers of other streaming services. Currently, Tidal has only around 17,000 subscribers, compared to the 60 million users — 15 million of them being subscribers — that Spotify has, and Apple will also be major competition, once the company re-launches Beats music. Beats will charge consumers $7.99 per month.
What better way is there to say “happy anniversary,” than through song, as Beyoncé did to her husband of seven years, Jay Z, with her new song, Die With You? It has been released exclusively at Tidal, the music streaming site Jay Z co-owns with many of today’s top musical artists. Though fans can hear a brief snippet of the song at Beyoncé’s Facebook page, only subscribers to Tidal will be able to listen to the song in its entirety, as well as hear exclusive content released by other musical artists, such as Rihanna, Coldplay, Jack White, and Usher.
Written By Douglas Cobb