Taylor Swift latest on-stage appearance next to the queen of reinventing, Madonna, might signal that the genuine country turned pop artist needs to reinvent herself, or at least to start doing so. The successful Swift started her career as a country singer and her first album, called Taylor Swift, was released in October 2006. Her talent as a songwriter was not left unnoticed and she was the youngest ever to be hired by the Sony Publishing House.
Nonetheless, Swift also had to fight with some other pop celebrities, and the permanent challenge between the rivals Christina Aguilera and Britney Spears now required to make some room for what seemed to be not a product of aggressive advertising, but a natural gifted voice, who had to adapt in order to make it to the big league. Madonna tried to broker a celebrities gang-like truce when kissed on the stage by both Aguilera and Spears. However, it is not clear with what artistic result.
Swift did not seem to pay attention to the fights of the pop ruling queens and unfazed by their chart-hitting records of sales and music awards. In November 2008, she released her second album Fearless. Not fighting dirty like Aguiliera, who by then owned her own management company, Swift self-promoted in heavy-weight style this new album. She also went on an extensive Fearless Tour, with 105 dates in North America, Europe, Asia, or Australia.
Meanwhile, it looked like her nemesis could not keep pace with the country girl. She also managed to maintain a fresh style, unexpectedly not boring or morose, by writing songs about her personal affairs, 21 so far, rumors included. With love stories playing the same bittersweet song all over again, and maybe also because the audience was tired of hearing the same Madonna music offsprings, Swift began to nail real-deal success stories. It was a period when maybe Swift realized that self-reinvention or reinvention of the music business approach has to make its way from project to reality.
After the album Speak Now in 2010 and the Red album in 2012, Swift released her latest album in 2014, called 1989. The album became the first album to sell more copies than any other in the previous 12 years, and together with Speak Now as well as the Red albums, made her the first artist to sell more than 1 million copies for three albums in the first week from the official release.
Continuing her up-and-coming artistic progress, at the iHeartRadio Music Awards on March 29, Swift swept the stage by taking home the awards for the Artist of the Year, Song of the Year (for Shake It Off) and Best Lyrics for Blank Space. However, it is not clear if it is a confirmation of her undisputed talent or as a result of being the only one left there with no specific fairy blonde ambition.
Appearing on stage in a duet with the 56-year-old songstress, Madonna says that even after lots of decades and changes, the general rules of the music industry are still the same. It could make people wonder how a fragile ingenue like Swift has managed to match the success of a revolver lover such as Madonna. One answer could be that the young singer may only be playing her love affairs and then writing them into songs, as seen on TV. She still seems like the little Nashville girl looking at how the big artists do it and then doing it herself. She has the talent, voice, and blonde hair. Yet, in order to become a mature singer, original and with a strong musical backbone, Swift cannot continue to grow in the shadow of pop queens like Madonna. If she wants to reach Madonna age on stage, Taylor Swift needs to find her own way of reinvention.
By Adrian Nita