Avengers: Age of Ultron Falls Behind Predecessor but Not Overseas


Avengers: Age of Ultron is still topping the charts on its second weekend, yet it is falling behind its predecessor, The Avengers in 2012 domestically, but not in its performance overseas. Shown in U.S. theaters on May 1, the film has pulled in $77.2 million this weekend, with a total of $312.8 million in Canada and the U.S. Yet, the second Avengers film is still not as successful as the first one. The 2012 Avengers scored $103 million on its week 2, from its exceptional $207 million during its first weekend.

Age of Ultron, which costs roughly $250 million, falls 60 percent on week 2, a steeper decline, compared to the 50 percent drop of its predecessor during the latter’s second week in 2012. At this point, Ultron is still behind the original Avengers for about $60 million.

However, its international performance is a different story, because Avengers: Age of Ultron must be falling behind its predecessor film domestically, but not overseas. According to Variety, in the international arena, Age of Ultron totals to $562 million, after an additional earnings of $68 million on week 2. Ultron is higher in revenue for about 20 percent in local currencies than the first “Avengers.” U.S. studios have a smaller share of the revenues from sales overseas.

Age of Ultron, which is directed by Joss Whedon is estimated to already earn $875 million worldwide. The film has yet to be shown in other key territories, such as China, the second-largest box-office market in the whole world. The film will open in China on May 12. Ultron’s not-so-impressive first weekend success was considered by WSJ as due to other buzz in the entertainment world, including the Kentucky Derby and the huge boxing event of Floyd Mayweather Jr. and Manny Pacquiao on May 2.

The sequel of Disney and Marvel’s “The Avengers” in 2012, puts Hot Pursuit at a distant second. Rentrak, a box office tracker has Reese Witherspoon-Sofia Vergara action comedy film scoring $13.3 million at the domestic box office. Hot Pursuit is this weekend’s major release. Moving on to the next weekends, the franchise will compete with upcoming releases like Mission Impossible: Rogue Nation, Jurassic World, Mad Max: Fury Road and Pitch Perfect 2.

Box office hit The Avengers 2012 is a superhero movie which plot has Director Nick Fury (Samuel L. Jackson) of peacekeeping group S.H.I.E.L.D. recruiting Captain America / Steve Rogers (Chris Evans), Iron Man / Tony Stark (Robert Downey Jr.’s character), the Hulk / Dr. Bruce Banner (Mark Ruffalo) and Thor (Chris Hemsworth). They came in unison to stop Loki (Tom Hiddleston), Thor’s brother, from conquering Earth.

Premiered on April 11, 2012 and released in the U.S. on May 4, the film garnered many nominations and awards, grossing $1.5 billion worldwide, the first Marvel production to earn $1 billion in ticket sales. The next Avengers film, Age of Ultron was first shown on April 13, 2015 in Los Angeles and released on May 1 in North America.

The plot of Avengers: Age of Ultron has Bruce Banner and Tony Stark trying to jump-start Ultron, an undeveloped peacekeeping program. Things became terribly wrong and when Ultron is about to carry out its dreadful plans, the mightiest of Earth’s heroes have to act together to stop it.

Avengers: Age of Ultron is for now falling behind its predecessor film domestically, but not in its overseas performance. However, it is still currently showing and whether or not it will continue to dominate the domestic box office as it had in two weeks in a row, is still to be seen. Two more sequels of The Avengers – Infinity War Part 1 is set to come out on May 2018, and its Part 2 on May 2019.

By Judith Aparri

The Wall Street Journal

Photo courtesy of JD Hancock – Creativecommons Flickr License

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