A San Francisco company has designed the greatest hoodie known to man. American Giant built its entire business around this popular sweatshirt which has surpassed its competition so much that people have waited as long as four months for back-ordered hoodies to ship out. American Giant is all about making great clothes and are best known for their hooded sweatshirts and t-shirts.
The popular zip-up hoodie has been on the market for a few years now, but business is still booming. With factories located in North Carolina and California this company has a history of manufacturing quality products. Not only are the hoodies American made, but the company believes in paying attention to what really matters such as durability, fit, fabric and construction.
On the surface it seems the hoodie really took shape after its “unfortunate” association with the tragic death of Trayvon Martin. This, however, is not the case. The hooded shirt was a popular item long before Martin was born; it has been a documented part of clothing for men and women for centuries. The hooded sweatshirt was first produced in the United States in the 1930s and marketed to laborers working in freezing temperatures. The title hoodie did not become popular until the 1990s.
Many teens opt for hoodies due to a variety of reasons. Not only do they provide great comfort, but have become a fashion statement ever since the hip-hop culture introduced them to their fans. In this day, the hoodie can be worn regardless of one’s position, whether an employee, student, skateboarder or CEO of a company.
There are two types of hoodies; one is a jacket and the other a sweatshirt. The jacket styled version has a zipper which makes it fashionable and easier to wear. The sweatshirt version goes over the head, generally has a big pocket in the front and does not open and close. They both come with a drawstring on the hood which allows people to adjust its flexibility by making is more narrow or spacious simply by pulling or loosening the string.
The great thing about the popularity of the modernized hoodie is they are offered in almost every store. There are so many choices when it comes to the hoodie because they are made in many designs and colors. American Giant understands its popularity and has set themselves above bar with their product. Among hoodie-wearers the consensus has been, there is really no comparison between the competition and American Giant’s hoodie. Theirs looks better and feels substantially more durable.
What makes this hoodie the greatest ever made is the quality. While many other sweatshirts are made of a cotton/polyester blend, this one is made of heavyweight cotton. In order to really understand why American Giant suffers from the “back-order” syndrome one would need to appreciate their process.
Not only is polyester cheaper than cotton, it is also easier to work with; this allows for lower-cost and faster production. Fabrics which are blended affords manufacturers to get more consistent clothing without much effort. American Giant has to go through great effort to create the same comfortable feeling with cotton. The company has to send its material through machines that are designed to pick loops of thread out of the fabric in order to gain the same consistency. The entire three-step process takes no less than three and a half months to produce this high-quality, worth-the-wait hoodie.
Consumers have proven it is worth the effort and wait by deeming this product the best hoodie in America. While polyester blends tend to become brittle and tattered after several runs through a washer and dryer, high-quality cotton endures this process, and the elements, only to emerge looking better.
American Giant does not deal with the middleman nor maintain a storefront. It sells all product online, direct from the factory. By operating this way, it cuts out distribution costs that many manufacturers are forced to incorporate into pricing. The company’s CEO, Bayard Winthrop, guarantees this hoodie will last a lifetime; fans believe it is the greatest hoodie known to man.
by Cherese Jackson (Virginia)
All Images Courtesy of American Giant