Iggy Azalea has canceled her North American tour following reports which claim the rapper has been struggling to sell tickets at her own shows. The Great Escape tour was initially set to kick off earlier this year, alongside Tinashe and Nick Jonas, who had been confirmed as musical guests for the concert. Unfortunately, due to a lack of interest from fans, Azalea was forced to pull the plug on the project entirely.
While her label had hoped that signing Tinashe and Jonas on for the tour would increase ticket sales, not many people seemed to care in seeing the trio live in concert. Tickets were not selling as well as expected, and it was not long before the Black Widow artist postponed her scheduled shows for a later date. This led to her opening acts confirming their departure from the tour, stressing that they could not reschedule their own projects for the sake of boosting ticket sales of Azalea’s tour.
Having been left with no musical guest, thousands of fans were said to have no longer found interest in attending the show and were quick to demand a refund. Following Jonas and Tinashe’s departure, stats proved that stadiums were left half empty, despite the fact that tickets had been on sale for well over five months. In comparison, Beyonce was able to sell out every single arena show she headlined during her Mrs. Carter and On the Run tours, which respectively ran through 2013 to 2014. Ironically, Azalea was Beyonce’s opening act for the singer’s Australian leg of her world tour.
Then again, is comparing Azalea to Beyonce fair? Granted, one has been in the industry for almost two decades while the other only began seeing mainstream success following the release of her hit single, Fancy. Sources suggest that Azalea’s team were too confident when making the courageous move in booking their artist to headline arenas. With the current state of music, and how consumers dodge every move possible in order to not pay for songs, an artist must have a loyal fanbase before they can even consider the idea of touring arenas. Canceling her world tour due to poor ticket sales was a wise decision made.
The Los Angeles Staples Center, where Azalea was reportedly planning to perform, can hold up to 18,000 people. According to insiders, less than half of that number had been sold by early May. It is believed that ticket sales were a little higher prior to the announcement of Jonas and Tinashe’s departure from the North American tour, but still, sales were not impressive enough for the show’s plans to continue.
A rep for the songstress confirmed that the tour had been canceled. The statement concluded by saying that Azalea plans on releasing her next album in 2016, which will then be followed by a world tour. At that point, Azalea’s team hope to have learned from their mistakes by analysing the singer’s career path throughout the year, which will determine whether or not she is worthy of headlining arenas.
Even Azalea’s musical rival Nicki Minaj has shown great signs in failing to attract fans to her concert shows. The multi-platinum-selling rapper is famously known to take on smaller venues when it comes to her North American tours, having found it more difficult in selling tickets in the States than in Europe where the 32-year-old always headlines arena tours.
Following the success of her new single, Pretty Girls, featuring Britney Spears, if Azalea continues to prove she can dominate the charts with more than just two songs, she will evidently prove to her team that the much-needed delay to postpone the tour until 2016 was a smart idea. By then, the rapper has a wider catalogue of hits to perform, too. As the statement mentioned, Azalea has canceled her forthcoming tour and is planning to hit the road sometime next year when she gears up to release her second studio album.
By Maurice Cassidy
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