2018 Winter Olympics: Four New Events Added to Attract Younger Audience

2018 winter olympics

On Monday, the International Olympic Committee voted on and approved four new events for the 2018 Winter Olympics that will be held in Pyeongchang, South Korea. The four new events will be in the categories of Alpine skiing, snowboarding, curling, and speedskating.

For the 2018 Winter Olympics, there will be mass start the speedskating events, a Big Air event in snowboarding, a team skiing competition, and curling will don a new look with mixed doubles.

Although four more events were added to the next games, the parallel slalom snowboard event has been taken away from the Olympic Games. According to IOC rules, any game can be taken off the list or have rules changed, added, or excluded up to three years before the games begin.

The IOC states they have been trying for the past few years to attract a younger audience to boost its ratings and bring the 2018 Winter Olympics to a bigger, more diverse audience. This was spearheaded last year by the addition of the snowboarding half pipe and slope style events. Some say that the Big Air snowboard event should capture a large young audience and begin to bring a modern look to the Winter Olympics

By Alex Lemieux

Source:

ABC News: IOC Approves New Events for 2018 Winter Games in Pyeongchang

Photo Courtesy of Magan Cole’s Flickr Page – Creative Commons Lciense

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