Apple Inc Continues Its Upward Trajectory

Apple Inc

Apple Inc. the U.S.-based, multinational company with headquarters in Cupertino, California, is continuing its upward trajectory. It is the world’s largest technology company in the world in terms of assets, the second-largest company in information technology, and the third largest in the world in mobile phones. Apple creates designs, develops, and manufactures electronic products for consumers, computer software, and personal computers. Mac computers were created by Apple, and their latest products introduced in the market are iPhones, iPads and Apple smartwatches. ITunes and the App Store are other popular online services offered by the company. Apple’s consumer software includes the iOS operating systems and OS X, the Safari web browser, the iTunes media browser, and the iWork and iLife creativity and productivity suites.

The annual global revenue of Apple topped $182 billion in 2014. It also became the first company in the U.S. to surpass a value of $700 billion in 2014. Its total assets are in excess of $231 billion. By way of market capitalization, it is the largest company in the world, and also employs close to 100,000 employees.

Apple was established by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976, primarily to sell kits for personal computers. Amid acrimony at the top level, Jobs left the company in the 1980s, but was brought back in 2004 to shore up the company’s dwindling sales and market share. Apple’s success during this period led its stock to increase tenfold, from $6 per share to over $80. By January, 2006, Apple’s market capitalization surpassed that of Dell. Jobs announced in 2007 that Apple Computer Inc. would have a new name, and would henceforth be known as “Apple Inc.”, mainly because of their shift in focus from computers to mobile electronic products.  Currently the global technology giant is led by Arthur D. Levinson as chairman, and Tim Cook as chief executive officer. Their single-handed pursuit of research and development is helping Apple, Inc continue their upward trajectory.

On June 8, during the annual Worldwide Developers Conference, Apple tried to alter its conception as a male-dominated company by putting a woman stakeholder, Jennifer Bailey, on center stage to make the keynote presentation. This female-given presentation, after a gap of five years since the last, made the event a memorable one. She and the vice president of Apple Inc, Susan Prescott, took the opportunity to update the shareholders and other holders of interest in the company about newer products, hints of products on the drawing board, and other planned new applications. CEO Cook said “Apple is looking to always make changes within the company, and they needed to do a better job with their gender issues.” Cook continued, “The company has always been known for their ever-changing events, but the absence of having leading women speaking at the events needed to come to an end.”

As of June 11, 2015, the share price of Apple Inc. on NASDAQ was $128.88 – up by 1.15 percent. Apple Inc. continues to enjoy the unflinching trust and loyalty of users of its product worldwide as it continues on its upward trajectory.

By Binay Srivastava

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Photo Courtesy of Jay Rogers’ Flickr Page – Creative Commons License

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