Microsoft Corporation announced at the recently concluded Computex 2015, a Mouse Computer Windows Phone for Japan, called MADOSMA. In Japanese, “mado” means window and “sma” means smartphone.
Microsoft Corporation has been giving the Japanese market a try with some collaborations and offerings, such as with Toshiba for WP 7, which produced Toshiba-Fujitsu IS12T in August 2011 that had a 32GB storage and a waterproof feature. During this year’s first quarter, Mouse Computer Japan announced that a Windows Phone was in the works.
The phone is not a flagship device, but a mid-ranger with Windows Phone 8.1 update. Hardware specs include an 8GB internal storage, 1GB RAM, microSD slot, 2300 mAh and a 1280 x 720 IPS in its 5-inch display. Snapdragon 410 MSM8916 1.2chip from Qualcomm runs the 125 gram device.
While Madosma has several similar features with other Windows Phone units, it has several unique traits that make it special. It has the day-glo text on its back and is weightless.
Freetel, another Japanese firm will also release a rebranded Win HD LTE this summer, which means, two Windows Phone units for the Japanese market this year. This may help boost the vanishing Microsoft Corporation’s Windows Phone share in the Japanese market, and a local original equipment manufacturer releasing the device could be a big help.
Japan’s market is a strong 127 million people, and Windows Phone gets less than a percent. Microsoft Corporation is not letting go and partnered with Japanese PC OEM Mouse Computers who is doing well in Japan’s local market. The collaboration has the commitment to support Windows to run in more devices, like PCs, laptops, tablets, and workstations. The ubiquitous terminal products that run Windows will expand further anywhere and anytime in the future. People will be viewing their content on the Internet, do surfing, watch a video and listen to music.
It is said that waterproofing is an important factor for Japanese phones since the Japanese market is mostly teens who use their phones even inside bathrooms. However, Microsoft Corporation’s Windows Phone by the Japanese OEM Mouse Computer, does not specify if it can stand water.
Microsoft Corporation announced Mouse Computer Windows Phone for Japan as part of its partnership with the latter. Japanese original equipment manufacturer Mouse Computer has been producing devices for the local PC and laptop market. Last month, it launched a mini PC or PC-on-a-stick that is HDMI-connected with circular venting. It mixes Windows 8.1, Bing, and Intel Atom Z3735F. Some fanless devices seemed to overheat during intensive use as consumer feedback, hence, this device gives itself active cooling and should cope better with video playback.
Tech pundits hope the noise of the fan is not apparent in the device, and maybe the next Intel Atom processors would be able to cope up with high res playback. Users hope that it will come with a really cool design, sans the thermal throttling.
The Mouse Computer HDMI-connected m-stick has a microSD slot for expansion, USB port for power, USB 2 port, Bluetooth 4 and Wi-Fi. It is 4.9 x 1.5 x 0.6 inches, a two-inch longer than Chromecast that is a bit wider and thicker. It costs $175 in Japan.
With regard to the unlocked Madosma Q501, which Microsoft Corporation announced from Mouse Computer, a Windows Phone for Japan, is now up for pre-order at Rakuten Japan, according to WMPU. The unit retails at US $271 including taxes and shipping. Deliveries are set on June 19. The handset is expected to get a Windows 10 update too once the upcoming platform is released. According to WPXbox, the specs of Madosma sound like a mid-range phone, are close to Lumia 540 while its design is similar to Lumia 640 with the curvy edges.
By Judith Aparri
Windows Central: Hands-on with the Mouse Computer MADOSMA, a new Windows Phone for Japan
WMPU: Japan’s Mouse Computer Madosma Windows Phone now on pre-order
WPXbox: Mouse Computer Launching “MADOSMA” Windows Phone for The “Tough” Japanese Market
GSM Dome: Mouse Computer Japan Announced the Development of a First Windows Phone Device
M Hexus: Mouse Computer HDMI-stick Windows PC uses active cooling
Photo courtesy of Maurizio Pesce‘s Flickr Page – Creative Commons License