YouTube has become a mega internet amateur hub of the world, according to “Business Insider.” The three creators of YouTube were employed by PayPal at that time; Chad Hurley, Jawed Karim and Steve Chen. YouTube burst on the media platform scene in 2005. The site grew rapidly, according to Hurley’s biography, ranking the 10th most popular website in just a year after its launch onto the internet.
According to “Business Insider,” Hurley registered the trademark, logo and domain, on Valentine’s Day in the same year. Co-founder Karim, came up with the idea for the website after two key events happened in 2004; the Janet Jackson wardrobe malfunction at the Super Bowl and the tsunami in the Indian Ocean.
In the beginning, it was coined as a dating site. The founders placed advertisements on Craigslist in both Los Angeles, and Las Vegas, geared toward women. According to Mashable, their efforts included offering women $20 for each video they uploaded. Not a single woman responded to their ads.
According to Mashable, Karim was only there for the early days of the video site. The combination of Hurley’s artistic abilities and Chen’s tech-savvy ingenious propelled them forward into an interesting working dynamic.
Chen stated to Mashable: “It was going to be me uploading a video and sharing it with eight people and I knew exactly who was going to be watching these videos — sharing with my family and my friends.” It is possible the creators thought the site would be more like SnapChat is today, instead, YouTube ended up being completely different; becoming a hub of millions uploading amateur videos for the world to see.
They were perplexed by the idea that they were unable to share the videos with anyone because the files were too large, so uploading them to the web took hours. Therefore, they brainstormed to find possible solutions.
YouTube was not the first in its field. Google Video was the first, launched in January 2005, YouTube in February and then Blip.tv on May 5. After the hiccup of trying to find out exactly what kind of media streaming they wanted to produce, YouTube was quickly turned into a site for amateur’s who wanted to upload their videos. Allowing people the opportunity to have their content shared with the world, not only was a remarkable endeavour for all.
According to Quora, many people have asked the question: “How many views does it take to make money on YouTube?” Those who answered this question said, it needs to be guided in a completely different direction. Instead of asking how many views does it take, one should be asking, “How much engagement does it take to make money on YouTube?”
The payout is not about the views of the content but instead, it is about the engagements with the ads that pop up. Meaning, the person watching, would have to click an ad. This is known as “Cost Per Click.” The user must watch the commercial for thirty seconds, or for half of the advertisement, whichever comes first. According to Quora, the payout is minimal, starting at about $0.80 per 1000 clicks for banner ads. However, one can make as much as $5 to $8 per ad, with rollout ads, which are the commercials that have to be watched before the YouTube video can be watched.
YouTube is the mega hub for amateur video. If any one person wants their fifteen minutes of fame, they can click a few buttons on the computer, or their phone to shoot or upload their video. But beware there are about a billion other users to compete against.
By Tracy Blake
Edited by Cathy Milne & Jeanette Smith
Quora: How Much Does YouTube Pay Partners for Their Content?
Hank Green: A Decade Later, YouTube Remains a Mystery, Especially to Itself
Mashable: The Revolution wasn’t televised: The Early Day of YouTube
Business Insider: The 22 Key Turning Points in The History of YouTube
bio.: Chad Hurley Biography
Image Courtesy of Jeffrey Beall’s Flickr Page – Creative Commons License