“Variety” reported that “Suicide Squad” is expected to bring in between $100 to $125 million from box-office sales for its opening weekend on August 5 – 7, 2016. “Suicide Squad” is a comic book spin-off directed by David Ayer. The film is centered around an elite team of super-villains. On July 14, 2016, pre-release tracking estimated the film would debut with a record-breaking release for the month of August.
The current record for box-office sales in the month of August is held by “Guardians of the Galaxy” from 2014 when the film grossed $94.3 million. According to “Forbes,” pre-release tracking is not an exact science. The tracking results are either made or broken based on the film’s reviews by critics after the initial estimation. It has been suggested, the film could have more trouble meeting its $125 million predictions because “Guardians of the Galaxy” did not have strong competition in theaters, similar to the competition of summer 2016.
“Suicide Squad” involves a group of characters recruited by a government agency to complete a black ops mission. Most of the group is made up of previous “Batman” villains including Will Smith as Dead Shot, Jared Leto as the Joker, Margot Robbie as Harley Quinn, and Ben Affleck as Batman. The main challenge faced by the film and its crew was the need for additional photography. The additional photography was required to be completed in order to expand the back-story of some of the characters. Any additional work on a film production eats into the film’s profit margin.
DC Comics’ previous release “Superman v Batman: Dawn of Justice” was viewed as a disappointment to the studio when the $250 million budgeted project was unable to break one billion in sales. “Superman v Batman: Dawn of Justice” debuted in 2016, and grossed 166 million over its opening weekend. Overall, the film grossed $872 million internationally. “Suicide Squad” is expected to bring in $125 million from box-office sales.
“The Hollywood Reporter” has explained there are some analysts who believe the film should debut even higher, around $135 million. There is no need for the people involved in the project to solemnize these predictions because there are still three weeks until the debut. As of July 2016, the big question was, whether or not the film’s debut would be able to contend with Fox’s “Deadpool” which grossed $132.4 million in February 2016. Reportedly, this debut was surprising since the film had an R-rating. This may be the reason pre-release tracking had high expectations for the film.
Currently, “Capitan America: Civil War” is the 2016 summer movie leader having grossed $406 million. At the same time, “Suicide Squad” has a good chance of finishing the summer in second place. The film’s biggest competition in the month of August will be “Jason Bourne” with Matt Damon returning as the main character. Pre-release tracking has “Jason Bourne” expecting to debut around $50 million.
DC comics had hoped “Superman v Batman: Dawn of Justice” would create some much-needed competition for Marvel. Unfortunately, fans were not pleased with the theory of Batman and Superman fighting each other. The studio now looks to “Suicide Squad” to recover from the blunder from earlier this year. “Suicide Squad” is expected to bring in $125 million from box-office sales in August 2016.
Smith’s role in the film is not the actor’s first opportunity to be cast as an out-of-the-box hero. Previously, Smith played Hancock who was viewed as a hero/mythical god with a bad attitude. Other notable names from “Suicide Squad” include Joel Kinnaman, Viola Davis, Jai Courtney, Jay Hernandez, Adewale Akinnuoye-Agbaje, Ike Barinholtz, Scott Eastwood, and Cara Delevigne. Currently, “Suicide Squad” has a release date of August 5, 2016, and is expected to gross $125 million over that weekend across the United States.
By Kristina Lasher
Variety: Box Office: ‘Suicide Squad’ Targets Record-Breaking $125 Million Debut
Forbes: Box Office: ‘Suicide Squad’ Bracing For Record Opening
The Hollywood Reporter: Box Office: ‘Suicide Squad’ Tracking for Enormous $125M-Plus U.S. Debut
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