BBC News Media Guide, dated Aug. 4, 2016, provides an overview of the media industry, including a listing of individual channels and publications regarding South Sudan. The report portrayed a depressing picture depicting the awareness levels of the country’s population on local and national levels. This is because, even in this age of mass media, including print and electronic media, such as newspapers, television, and the internet, which most of the South Sudanese population does not have access to it.
The report suggests that even now, 75 percent of South Sudan is illiterate, and 33 percent still reside in villages that are beyond the reach of any form of mass media. Hence, making word-of-mouth the most important source for the population to remain updated around the clock.
Further, for those genuinely wanting to remain informed and willing to go that extra mile for the same information, radio is the second most popular source used after word-of-mouth. Fortunately, for those who prefer to use the radio, the leading radio station in South Sudan is operated by the U.N., which offers some amount of authenticity.
Written by Bashar Saajid
Edited by Cathy Milne and Jeanette Smith
BBC News: Word of mouth still key in South Sudan
Image Courtesy of Martha Heinemann Bixby’s Flickr Page – Creative Commons License