Paid Search Marketing: Information on SEM and SEO

Paid Search Marketing: Information on SEM and SEO

Search engine marketing (SEM) was originally used as a blanket reference to encompass both SEO, which stands for search engine optimization, and paid search activities. SEM is the process of gaining website traffic by purchasing ads on search engines. However, the industry has adopted the SEM acronym to refer solely to paid search activities as […]

Marissa Mayer’s Mission to Save Yahoo

Marissa Mayer’s Mission to Save Yahoo

Chief Executive of Yahoo, Marissa Mayer, is on the front lines of a mission to bring life back into the company and save it from becoming too far obsolete. And with the new release of Marissa Mayer and The Fight to Save Yahoo!, by Nicholas Carlson, a great amount of information concerning why Yahoo is […]

Yahoo Takes Away ‘Do Not Track’ Privacy Tool

Yahoo Takes Away ‘Do Not Track’ Privacy Tool

Yahoo! announced that as of May 2, 2014, the company takes away its browser’s “Do Not Track” (DNT) privacy tool, and is no longer available to internet users. Added in 2012, the privacy settings option was put in place so users working off their site could choose whether or not their internet data would be […]

1 2 3 6