Gwyneth Paltrow Food Stamp Challenge Just a Ridiculous Publicity Stunt?

Gwyneth Paltrow

It looks like Gwyneth Paltrow is setting herself up for another ridiculous publicity stunt by challenging herself to stick to food stamps. She wants to show that she can manage to live like those who earn much less than her. It comes just months after she announced that being a Hollywood mom was much harder than being an everyday mom.

A number of people have already condemned Paltrow for her attempt. She says that she will live on just $29 per week for food, which is something that those on food stamps only have access to. She says that it is to raise awareness for how the poorest in America live, but could there be something more narcissistic to the challenge?

The challenge has led to her diet coming under fire again. Many have taken to social media to condemn her for the attempt, saying that working mothers need to eat much more than she ever would. Buying $29 of food per week would be relatively easy for her vegan diet, which consists mainly of brown rice and avocados. For the normal woman, it is much harder.

The 42-year-old mother of two was spotted buying a variety of vegetables, which did not even add up to 1,000 calories. That is much less than the recommended daily intake of 2,000 calories for a woman. Frisky writer Rebecca Vipond Brink said that it was not realistic. Working mothers need much more than just nutrients. They need calories to survive their extremely physical lives.

Paltrow is not the only celebrity to take on the food stamp challenge, but it seems that hers is more of a ridiculous publicity stunt than anything else. She is not taking it seriously for the way that the normal woman would need to spend the $29 per week. However, there is some positivity from the challenge. It is raising awareness for the amount of people living on food stamps right now.

According to reports, 1.7 million people in New York alone rely on food stamps. That $29 per week is just $1.38 per meal, which is not a lot when push really comes to shove. The amount per meal does mean that people need to make better choices for calorie intake, rather than always worry about the healthiest options around.

Paltrow chose gulten-free tortillas for her grocery shop, but they would cost a lot more than normal tortillas. If she was really taking the challenge seriously, she would have bought those with gluten in them to keep the cost down. It led to some people on Twitter saying that she was doing her “poor person shop” wrong.

The attempt for Paltrow was to show that it was possible to eat healthily on a budget. She has regularly encourages people to make good choices, even though her recipes have often been called fads.

For $29, the photo Paltrow shared made it look like enough for one or two meals; definitely not a whole week’s worth of food. That could possibly help the campaign, if she had made better choices. Over all the campaign could help, but it was more of a ridiculous publicity stunt for Paltrow as she did not really think carefully about the food stamp challenge.

Opinion by Alexandria Ingham


Sydney Morning Herald

Mother Jones

Photo by EyesOnFire89 – Flickr License

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