Nintendo Survives on Classics

Nintendo Survives on Classics

Nintendo differs from major competitors, especially in the recent years, from Microsoft and Sony most distinctly by surviving on the classic game franchises that have been their bread and butter year after year.  Titles such as Super Mario Bros. and Zelda have singlehandedly sustained the hardcore gaming market for Nintendo, as opposed to their attempts […]

Oxytocin is Love

Oxytocin is Love

For thousands of years scientists and self-appointed gurus have tried to define what love actually is and what creates it; by the simplest possible definition love is the chemical oxytocin.  Oxytocin stimulates reward receptors in the brain creating the impact of positive mental reinforcement and comfort.  This is in slight contrast to the large levels […]