SMS Marketing Is the Latest Great Marketing Tool, but There Are Downsides

SMS Marketing Is the Latest Great Marketing Tool, but There Are Downsides

There are many marketing tools at one’s disposal these days, from TV ads and print ads, to bulk mailers and billboards. However, one of the newest of these tools is SMS marketing, which is a marketing campaign sent out via text messaging. With the prevalence of cell phones and people’s reliance on these communication devices, […]

Chipotle Looking for Plan B, C, D

Chipotle Looking for Plan B, C, D

  Chipotle, the once high-flying fast-casual burrito chain, is desperately looking for a marketing plan B or C or D that will turn the tide of dwindling sales and draw people back into their restaurants. The company is looking at adding chorizo, a rewards program and special offers on top of its current national advertising […]

1 2 3 4