SMS Marketing Is the Latest Great Marketing Tool, but There Are Downsides

SMS Marketing Is the Latest Great Marketing Tool, but There Are Downsides

There are many marketing tools at one’s disposal these days, from TV ads and print ads, to bulk mailers and billboards. However, one of the newest of these tools is SMS marketing, which is a marketing campaign sent out via text messaging. With the prevalence of cell phones and people’s reliance on these communication devices, […]

Donald Trump Campaign Combing Over Business Problems

Donald Trump Campaign Combing Over Business Problems

Most businesses crave publicity to boost name recognition. They pay celebrity spokespeople handsome sums to be the face of a brand, whether a top model for a makeup line, an athlete for shoes or a recent dieter for a weight loss product. But celebrity endorsements, names on marquees, and association can also be damaging (or […]

Chipotle Looking for Plan B, C, D

Chipotle Looking for Plan B, C, D

  Chipotle, the once high-flying fast-casual burrito chain, is desperately looking for a marketing plan B or C or D that will turn the tide of dwindling sales and draw people back into their restaurants. The company is looking at adding chorizo, a rewards program and special offers on top of its current national advertising […]