Apple iOS Users Won the Christmas Commerce War Vs. Android Users

Apple iOS Users Won the Christmas Commerce War Vs. Android Users

Retailers, it’s official: IBM investigated who spent more money on Christmas day shopping, Apple iOS users or their Android counterparts, and they found that iOS users spent on average two times more money in comparison — in other words, they won the Christmas commerce war vs. Android users. Apple iOS consumers averaged, per purchase, $93.94, […]

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