Paid Search Marketing: Information on SEM and SEO

Paid Search Marketing: Information on SEM and SEO

Search engine marketing (SEM) was originally used as a blanket reference to encompass both SEO, which stands for search engine optimization, and paid search activities. SEM is the process of gaining website traffic by purchasing ads on search engines. However, the industry has adopted the SEM acronym to refer solely to paid search activities as […]

Google Freshness Update Requires Consistently Adding Relevant Content

Google Freshness Update Requires Consistently Adding Relevant Content

By consistently adding relevant content, Google has made it possible for websites which require better traffic in order to stay in business, to take advantage of the “Freshness” updates. Back in the bad ol’ days of link farms, keyword overloading and many other “black hat” SEO tricks, the number of low quality “spam” websites vastly […]