Cambridge Analytica, Facebook, and the Trump Campaign

Cambridge Analytica, Facebook, and the Trump Campaign

Cambridge Analytica received a $15 million investment from a wealthy Republican donor named Robert Mercer. The voter-profiling company had wooed Mercer and his political adviser Stephen K. Bannon with promises of tools that could “identify the personalities of American voters and influence their behavior.” However, the company lacked the data needed to make their products […]