The Baadshah or King Khan of Bollywood, Shah Rukh Khan already has a glittering career. With each new achievement, he is pushing forth the ebullience of his name and personality. Yet again, another milestone has been added to his accomplishments. On May 14, 2014, he was awarded the top position for the ‘Top Indian Leaders in the Arab World.”
Without any doubt, this achievement has had an overwhelming effect on the superstar as was observed on his renowned social networking website. He was given the highest position by Forbes Middle East magazine and was recently invited along with the other featured professionals, to the magazine’s launch in Dubai.
The Indian film actor-producer-philanthropist has made a significant mark in several other countries besides India. He earned an enormous amount of wealth through anchoring, movies, endorsements and production work. All these involvements proved beneficial for Shah Rukh Khan and thus, Forbes awarded him the top position based on celebrity income, entertainment and endorsement contracts from October 1, 2012 through September 30. 2013.
Shah Rukh Khan has been in the Bollywood industry for more than two decades and has acted in many movies such as Chennai Express. He owns the production house, Red Chillies Entertainment, which has also been a major factor in elevating his wealth and notoriety. Additionally, Shah Rukh Khan is also the owner of an Indian Premier League Franchise, Kolkata Knight Riders.
Not only has King Khan topped the Forbes list this month, but previously, he also stood first in Forbes India Celebrity List for the second time in a row. The rankings were released in December 2013, wherein he was ranked first in terms of wealth, followed by Mahendra Singh Dhoni, Salman Khan, Sachin Tendulkar and Amitabh Bachchan. On January 2013, Shah Rukh had topped the list of India’s top 100 celebrities in terms of wealth and popularity. Even on this occasion, he was followed by famous personalities like Salman Khan and Mahandra Singh Dhoni.
Shah Rukh Khan has been known for his exemplary marketing skills with which he has used to promote all his movies. His marketing skills are bound to yield favorable results and have given a great push to his wealth. Therefore, even if he might not have been able to top the list in terms of fame, his capital has always provided him a win-win situation.
Shah Rukh Khan is also involved in endorsements, dealing with several exclusive companies as their brand ambassador. Some of the companies are Nokia, Pepsi, Nerolac Paints, Sunfeast, Compaq, Hyundai, Lux, Airtel, and TAG Heuer. He was even appointed as the brand ambassador of Champions League T20, through which he was able to secure large figures.
It is believed that Shah Rukh Khan topped the Forbes Middle East list primarily because of his movie Chennai Express, with earnings worth 220.5 crores (approximately 40.83 million). The movie went on to become one of the biggest hits he has ever produced. When Forbes Middle East magazine showcased Shah Rukh Khan’s photo as its cover picture, he jokingly tweeted, “So many pictures r taken of me … I don’t really need a mirror. Hmmm maybe a beard trim … but not a mirror.”
All kidding aside, even after releasing critically acclaimed movies and endorsing top brands, Shah Rukh Khan was not able to make it to number one in terms of fame, but the Baadshah is still on top.
By Sunando Basu