Springfield Brewing Company offends Facebook fans with gender biased joke

springfield brewing companyBy Dawn Cranfield

Springfield Brewing Company Irritates Facebook Fans While Having Fun

Springfield Brewing Company’s (SBC) beer ambassador, Wendy Whelan was only trying to make people laugh when she created a joke for the business’ Facebook page. Whelan is in charge of the social media for SBC, and as such, is a liaison to the public; she thought the joke was harmless and funny.

“‘We were all sitting around looking at beer jokes on the internet and I wrote this one up and asked everyone in the office, men and women, what they thought.  Everyone liked it.  It wasn’t meant to be offensive at all,’ she said.” (kspr.com)

The backlash for the gender-biased anecdote was swift and harsh; there were 300 comments with many of them expressing aversion.  “Who thought this would be funny? How do you not get how offensive it is??” and “This is blatant sexist disrespect,” and “Am I offended?  No.  Is it funny?  No,” were just some of the comments.  (kspr.com)

Whelan’s joke, verbatim on the SBC Facebook page: “Yesterday scientists revealed that beer contains small traces of female hormones. To prove their theory, the scientists fed 100 men 12 pints of beer and observed that 100% of them gained weight, talked Beerexcessively without making sense, became emotional, and couldn’t drive. No further testing is planned.”

Interestingly enough, Whelan states, “One time we posted a photo that said ‘we have beer colder than your ex-girlfriend’s heart.’ Nobody got offended by that.”

Whelan has officially apologized several times on Facebook and has issued an official company regret stating there was never any offense intended.

What is, perhaps, most intriguing is that an innocent joke meant to evoke a smile or a knowing grin and a glass raised in cheer has caused such a commotion among bar patrons, Facebook fans, and the media; however, there are real crisis in the world, blatant violence, hatred, war, and crime.  Innocent jokes and innocuous witticisms are the very essence of joke, puns, limericks, and gags.

If we ban every potentially offended group because they may somehow become offended, what will cartooncomics do for a vocation?  Turn to dishwashing?

Every joke will start and end with “A nun, a priest, and a gunfighter walk into a bar…” that’s all, end of joke, lest I offend somebody with my lack of political correctness.



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