Apple Inc, said at the Worldwide Developers Conference (WWDC) that for 2014 is planning to place the iOS on the dashboards of several automakers including Honda, Mercedes, Nissan, Chevrolet, Kia, Hyundai, Volvo, Jaguar and Opel though is unclear which specific models will come with the iOS integration.
Toyota, Ford and BMW had not decided yet if they are going to integrate iOS into the dashboards of their new models in 2014.
Brian Geisel, the CEO of Geisel Software, thinks that they might resist for awhile, but the popularity of Apple will make them reconsider and partner eventually with them.
“I think we will eventually see a convergence in the market to one or a few competing operating systems, whether that’s Apple’s iOS, Google Inc’s (GOOG) Android, or another competitor. We always see industries eventually converge on just a small number of competitors,” said Geisel.
Bill Howard at ExtremeTech opined, “Longer term, iOS 7 and a reinvigorated Siri could be a bad sign for automakers.”
“It could mean the automakers are admitting they just can’t keep up with mobile infotainment technology and they’ll return to the nuts and bolts of car-building: safety, efficiency, comfort,” he added.
About ninety five percent of vehicles being sold today have iOS integrated devices but the iOS in the car feature will take this integration with vehicles much further, probably they will try to propel their newly announced iTunes Radio which will make the competition tougher for Pandora and Sirius XM Radio.
“If Apple Inc pushes for proprietary systems, then the Apple Maps problem could be a huge barrier for the success of ‘iOS in the car,'” opines Geisel. “However, if they continue with the app model, it could provide better access to manufactures like TomTom and Garmin for better integrating their own systems into these cars.”
“With the rise of 4G and LTE data networks, the integration of iOS could definitely be an issue for a network like Sirius XM. Apple’s addition of iTunes Radio definitely offers strong competition in that market,” comments Geisel.
iPhone apps like Pandora, MOG, Spotify, and iHeartRadio will also be in this fight for the positioning of satellite radio and Sirius XM.
Apple Inc iOS in the car could become the dominant system in the industry but that will not provide a substantial boost to the bottom line of the giant tech provider because people buy more iPhones and iPads than vehicles.
Written by: Edgar Soto
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