Apple and iWatch trademark


Apple has applied in Japan to trademark the term iWatch, suggesting they may be about to introduce a wearable technology product or something related to their TV side of business.

“Alternatively, the ‘watch’ element of the name could relate to a TV-related product. Analysts have expected Apple to make a move into television, but with margins on sets very thin and replacement cycles low – at about 10% per year – have been unable to think of a solution. Benedict Evans of Enders Analysis has suggested that Apple could introduce an HDMI-powered dongle with the ability to use TV signals. But the company has given no indication of its intentions, and there has been no industry chatter from TV content providers that would indicate a product was on the way.”

Apple’s CEO, Tim Cook did not rule out the possibility of developing a wearable product, “it’s an area that’s ripe for exploration, it’s ripe for us to get excited about. Lots of companies will play in this space.”

“The trademark application, which was filed under product category for a computer or watch device, was submitted on June 3 and made public by Japan’s Patent Office on June 27, though its unknown how long the application process will take.”
One of the key steps ahead of launching a product is registering for a trademark and there is a growing speculation that Apple is developing the iWatch to compete with Google Glass.

When questioned about this Mr. Cook said: “I’m interested in a great product. I wear glasses because I have to. I don’t know a lot of people who wear them because they don’t have to.”

“There’s nothing that’s going to convince a kid that’s never worn glasses or a band or a watch or whatever to wear one. At least I haven’t seen it. So there’s lots of things to solve in this space.”

Samsung is also working on a wearable technology, earlier this year, Lee Young Hee, executive vice president of Samsung’s mobile business, said: “We are working very hard to get ready for it. We are preparing products for the future, and the watch is definitely one of them.”

“Russian newspaper Izvestia reported last month that Apple has filed for a trademark on the term iWatch in Russia, but the technology giant does not seem to have registered the name in Europe.”

“In March, one of Apple’s suppliers, who develop the Willow glass expected to be used in Apple’s iWatch, said the product would not be ready for at least three years. But unnamed sources have also claimed that a team of 100 Apple staff have been assembled to work on the iWatch, suggesting the designs are beyond the experimentation phase.”

Apple declined to comment.

Edgar Soto

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