Google Wins This Round

Google Wins This Round

There is an internet race. The results are in, and it seems that Google has been declared the winner. Google now drives twenty five percent of all internet traffic. Independent firm Deepfield confirmed today that Google is bigger than Facebook Netflix and Twitter combined. The analysis considered computer browsers as well as mobile apps and embedded devices like video controllers.

It was only a mere three years ago that Google accounted for six percent of the internes traffic. Now more than sixty two percent of devices that connect into the internet use Google at least once a day. And Google continues to expand its share of the internet.

Google has had to go on a building frenzy to keep up with the growth. The massive company now has data centers on four continents. And now they have something else up their sleeve.

Google is staying on the cutting edge ahead of the competition by installing servers to ISPs all over the world as fast as they can. Known as Google Global Cache servers these units serve a special purpose. The most popular content on Google’s network is being stored here. By storing at the ISPs rather than streaming from Google’s data center content moves more efficiently. The Google Global Cache servers are already in 80mpercent of the North American ISPs.

Services like YouTube and Google drive have helped spiral the company to the front of the pack along with Google Earth Google Chrome and the list goes on. It makes one wonder what Google will come up with next.

Google began is humble beginnings in 1996. Its mission statement was “to organize the world’s information and make it universally accessible and useful”. The growth for Google has been phenomenal. Changing through the years with upgrades like fiber optics Google now is estimated to run more than one million servers around the world.

In 2012 the company listed assets of over 93 billion dollars. Fortune magazine listed Google as one of the top one hundred companies to work for in 2012. And in case you are wondering yes Google is hiring, just check their website.

While the other companies are left in the dust Google just keeps going. It seems for now that Google can do no wrong.  And with more of the world connecting with the internet the space to grow keeps expanding. It will be interesting to see what Google looks like 10 years from now.

Sources:,, Wikipedia

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