Looking Into the Future with Google Glass

google glass

Google unveiled Tuesday that prescription lenses and additional frame choices are coming to their Google Glass product. Currently in the beta testing phase, the new technology is scheduled for a wide release later this year.  The future is looking very bright for Glass.

The mini-computer could very well be a revolution on the way. Mounted just over the right eye, Glass is a small digital screen that has the ability to take pictures and record video from the wearer’s point of view. Further, the device can be used to access e-mail, getting directions, retrieving stock quotes, and more. Simple voice activated commands highlight its ease of use.

The sleek, comfortable design continues to be improved during this trial phase. Early feedback has been very positive from the majority of users and onlookers. Google Glass is envisioned by its creators to become common place in our society. Product Director Steve Lee pointed out that consumers will likely opt for the internet enabled device over traditional eyewear in the near future.  With prescription lenses added, Google turned to insurance benefits company Vision Service Plan, and struck a deal to add coverage for the new head wear.

While the advanced technology itself is desirable, the latest announcements show Google is looking for comfortable and fashionable appeal as well for the consumer. Four new frame shapes debuted Tuesday in their Titanium line.  Bold, thin, split, and curve, offer solutions to those who require prescription lenses, with a cost of $225 each.  The new line features a gray base with options for subtle accent colors to be selected by the purchaser.  Google Glass also added three additional choices of sunglasses with a price of $150 each.  These latest looks came from in-house design, although the company said they would possibly entertain third-party designs in the future.

Some hurdles may still remain early as people become acclimated to Glass.  Law enforcement has raised questions with regard to drivers possibly being distracted while wearing the specs on the road. An incident earlier this month provoked federal authorities to question a man wearing Google Glass inside of a movie theater in Ohio, although they ultimately deemed he was not doing anything nefarious. Privacy advocates are also on the fence. They’re concerned that the device could be used to record people without their knowledge. Currently, there is no warning light to let others know when a user is recording video or taking pictures. This could be considered intrusive to some if not resolved.

Despite a few minor issues, the overall response to Glass thus far has been one of intrigue and curiosity. The technology is awe-inspiring, and many people are eager to get their hands on it. Google is confident they will adapt to their customers needs and continue to make improvements to the product. Consumers can expect updates to be released to quell any concerns as well as additional features and applications being implemented over time. Excitement is building for the public release later this year, and expect to start seeing a lot more of this soon. Looking toward the future of Glass, Google seems to have gotten another thing absolutely right.

By  Vyctor Andres


The New York Times


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