The popular smartphone app, Kindara, which helps women calculate when they are infertile and when they can get pregnant announces their 10,000 conception in just the last 12 months. According to William Sacks, co-founder and CEO of Kindara, “With our current rate of growth, our industry is on track to rival the pregnancy rate of all the nations fertility clinics within a couple of years.”
Based on the Fertility Awareness Method (FAM), the Kindara mobile app, website and online portal provide education and support to help couples maximize their chances of getting pregnant. Alternatively, the app can be optimized to conservatively estimate the infertile days of a woman’s cycle, helping her make informed decisions about when contraceptives are needed to avoid pregnancy. Users can enter more than 200,000 data points into the app each week, where they are analyzed and computed into easy-to-read charts that report what is happening with the individual’s fertility.
The fact that the use of FAM in an app was able to help 10,000 women get pregnant in just a year, and countless others prevent pregnancy, is evidence that the science behind fertility awareness is still widely unknown. Women everywhere are biting their nails, thinking there is no way to know if they became pregnant this menstrual cycle until they get their period or take a pregnancy test. They lack the basic knowledge about their own bodies and the signals it provides to track fertility, and it is not their fault.
The common pig farmer knows more about the science of getting pregnant than the average woman or man. Unlike the average person, pig farmers have studied the signs of fertility and how to monitor them. Though the information is not widely available, it is not exactly hidden. Since the majority of the population never learned the how to track the human fertility cycle in biology class, or sex-ed; from their parents, or even from television, it has not yet reached the critical mass to become common knowledge.
Thanks to the simplicity and accessibility of smartphone apps that track fertility, more people than ever before have access to this vital information, and they are saving thousands of dollars. Without researching the numbers, it is safe to say that unexpected or unwanted pregnancies are expensive. For couples who wish to conceive but are having trouble the cost can be dear. Fertility testing costs anywhere from $200 to $500, and in vitro fertilization starts at around $12,400.
As their app grew in popularity the Kindara team began receiving as many as 500 reports of successful conception each week. Sacks and co-founder Katherine Bicknell were astounded by the results. “In the beginning, we would ring a bell every time a user got pregnant. Eventually the constant bell-ringing started driving us crazy so we had to stop doing that.”
Each of the 10,000 reports from women who were helped by the fertility awareness app to get pregnant have come directly from users since March 1 2013. The Kindara Fertility Awareness app has been downloaded in 134 countries and is available for both Apple and Android users. As of Monday morning it had the No.1 spot on the iTunes Free Medical category chart.
By Mimi Mudd