Chelsea manager José Mourinho has joined multinational internet business Yahoo as its global soccer ambassador for 2014. Under the terms of the deal, the Portuguese boss will work as an exclusive analyst for Yahoo’s worldwide football, including the FIFA World Cup 2014 in Brazil in the summer. Mourinho will also treat viewers to what goes on behind the scenes with his own Tumblr mourinhoforyahoo.tumblr.com.
Mourinho is one of the most famous managers in the world of soccer for different reasons. Not only is he regarded as one of the greatest managers to grace the modern game, due to the fact he has enjoyed success at every club he has managed, he is quick-witted and has a razor-sharp tongue. The latter has served to give him column inches on an almost weekly basis and has meant journalists around the world are always keen to ask him leading and loaded questions knowing he is going to give either a funny or controversial response. As a result, Mourinho polarizes opinion in the soccer world and in the media. He was once described by European football’s governing body, UEFA, as “the enemy of football” after me made what were ultimately unproven allegations regarding the conduct of former referee, Anders Frisk. He has also had very public disagreements with rival managers.
Now back in England’s Premier League, Mourinho’s second spell as Chelsea manager has seen him lead his side to the top of the table with only 10 matches left to play. Fans of José Mourinho will now get the opportunity to watch him analyze matches as the Yahoo global ambassador for soccer and see how he rates the competing nations.
The deal marks the first time Mourinho has partnered with a media or technology firm to offer his opinion, insight and expert commentary or to have a personal social presence. Mourinho said he chose to partner with Yahoo because it will provide him with the platform for “many, many millions” to hear what he has to say about all aspects of the game. However, there has been no mention of how much the deal is worth and what he will pocket from the contract. He is said to be the second best paid manager in the game with an annual salary of £8.37
Although Mourinho said he thinks the big South American nations, notably Argentina and hosts Brazil, will count themselves as favorites to win the biggest prize in world football, he thinks his adopted country England have a better chance than some might think.However, Mourinho has one of the most enviable records in the game. The 51-year-old has won the title in every top-flight league in Portugal, England, Italy and Spain. He has also managed some of the world’s most famous clubs, such as Internazionale and Real Madrid. In 10 years of club management, Mourinho has won the Champions League twice, seven domestic league seven times , and the UEFA Cup once. Now Mourinho has joined the ranks of Yahoo and will be the company’s global soccer ambassador, where he will no doubt polarize views on the game even further.
By Robert Shepherd