Samsung Rewards Ellen’s Selfie With $3 Million Donation


After Ellen DeGeneres’ Oscars selfie gathered over three million retweets, Samsung decided to reward the record with a $3 million donation to two charities of the host’s choosing, namely St. Jude’s Children’s Hospital and The Humane Society of the United States. Although rumor has it that the tech company paid DeGeneres to capture the epic selfie, Samsung cleared the air and denied accusations. At the same time, ABC stated that the Oscars’ host wanted to use an iPhone to take the renowned photo, but decided to use a Galaxy Note 3 at the last-minute.

On Tuesday, Twitter published not only the activity metrics, but also the selfie’s anatomy, which showed that the Oscars tweets gathered 3.3 billion impressions and DeGeneres’ photo was seen by 32.8 million people. As a result, Samsung chose to reward Ellen’s selfie with a $3 million donation divided between St. Jude’s Children’s Hospital and The Humane Society of the United States. The latter charity took the news to its official blog and expressed its plans with regard to the $1.5 million lump sum it will receive. CEO Wayne Pacelle mentioned that the money will be divided among Pets for Life, Animal Rescue Team and Shelter Pet Project. Although the thanks did not include Samsung, Pacelle did thank Ellen DeGeneres, “the leading celebrity voice for animal protection in our nation.”

He also stated that the timing is perfect, since on March 29 the Humane Society of the United States is preparing for its 60th Anniversary gala event. The charity’s CEO even acknowledged Bradley Cooper’s involvement in the success of the selfie and asked him to help the Humane Society of the United States obtain the same number of retweets.

Bradley [Cooper], can you help me, like you helped Ellen,” Pacelle asked.

Tech Crunch was offered an official statement from Samsung, in which the Korean company admitted that it sponsored the Oscars and had an alliance with ABC, but it insisted that the moment was genuine and stated that the tech giant was happy to see “Ellen organically incorporate the device into the selfie moment,” which gathered over three million retweets.

Samsung also mentioned in its statement that it chose to reward Ellen’s selfie with a $3 million donation to charities which are close to her heart.

At the same time, ABC spokeswoman told the Associated Press that the show’s producers decided to use a Galaxy Note 3 because the company which made the device “was a commercial sponsor.” However, DeGeneres used her personal iPhone to capture the backstage moments, so rumors intensified. Oscars co-producer Craig Zadan also told the Associated Press that DeGeneres was offered a choice between her iPhone and a Samsung device and she finally chose the latter. Zadan considered the choice “an arbitrary last-minute decision” and assured the public that, although the Oscars event was thoroughly planned, the telephone which helped DeGeneres made history was not on the list of priorities.

Ellen’s selfie was retweeted 3.2 million times and seen 32.8 million times, which determined Samsung to reward this record with a $3 million donation. The money was divided into two lump sums of $1.5 million that will go to St. Jude’s Children’s Hospital and The Humane Society of the United States.

By Gabriela Motroc


Digital Trends

Tech Crunch

San Jose Mercury News



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