Sales Move From Stores Into the Cloud


Moved by bargains and convenience, customers are migrating from local retail stores into the cloud as record sales take to the skies. Tired of high-pressure sales and florescent lights, more and more Americans are enjoying the affordable flexibility of shopping over the internet. is the world leader in e-commerce. They are now giving the bargain mogul, Walmart, a run for their money.

People are working harder all the time, and growing less patient with waste. Wasted time, wasted money, and wasted opportunity has prompted many Americans to change their habits. Walmart made a policy of keeping staffing in their stores minimal to cut costs, but the skimping has cost them. Long checkout lines, and shelves bare of stock have driven customers away. The internet has given people more control over their time and resources, and people are using the cloud to do more from home or multi-tasking at work. E-Commerce grew by 14 percent in 2013, while retail sales did not grow over the single digits.

“The Cloud” is a term that has become synonymous with the internet, and retail stores are suffering as customers move sales out of their jurisdiction. Walmart is not giving up. They are investing in a new logistics system that will merge their stores with online delivery. Considering the business priorities they apply in their retail stores, it seems unlikely they will be able to compete with and the many e-commerce stores popping up.

Americans enjoy complexity yet so many of the products at retail stores are all the same. The cloud offers a global market with more choices and surprising affordability. Industrious entrepreneurs around the globe are opening up a hand-made, crafts market that is exciting the new cloud hoppers. Not to be underestimated is the power of the used goods market. As many shoppers are also concerned about climate change they do not see the point in buying new goods when there are so many used goods available. This concept spells trouble for businesses who traffic in bulk, but bodes well for companies like started out as the world’s biggest book store out of a garage. An American success story, laid the foundation for EBay and the e-commerce boom. So far, most of this traffic has been conducted with personal computers. However, the rise of mobile devices has prompted Goldman Sachs to anticipate sales of more than $638 billion in 2018 from mobile devices alone.

Business Insider has created a clear slide show that details this economic shift. It can be reached by following the link below. Research shows that makes up 14 percent of all e-commerce sales. In 2013, over 50 percent of all U.S. sales of electronics, media, and clothing were purchased through the cloud. All of Best Buy’s growth is now online. The mail carriers have been overwhelmed by this change, and new jobs will likely open up in that sector. The message is clear, and the consumer has chosen. Expansions in technology have enabled the move of sales away from retail stores and into the cloud. Expansions in delivery and interface are now needed to reinforce the stratospheric reach of the consumer.

By Grace Pollari

Business Insider
The Wall Street Journal

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