Apple Showdown With Content Delivery

Apple is in another showdown with content delivery of services. Once again it is moving in its own direction to stay ahead of the crowd. The crowd consists of several competitors in the electronic, digital, markets, whom everyone knows and has opinions about. However, it is admirable and precisely why the California-based company manages to stay ahead of the rest of the crowd. It always takes a unique approach in the market place and goes its own way. Everyone else, it seems, needs a leader to chase after, and they do with historical results.

The chased, or chaste, depending upon the viewpoint of the intrigued observer, Cupertino company, quietly and strategically has chosen a different path. As usual, though it may be one of the richest companies in the world, it focuses on customer satisfaction and ease of user experience with its products. One point of contention in this program has always been its ability or in-ability to have a pleasant cloud experience; Mobile Me jumps to the frontal lobes immediately when discussing this sore point topic. That is changing.

On the horizon and already in test operations, however, this company of the fruit designated logo, is currently running its own Content Delivery Network (CDN). Content Delivery Networks control systems of cache servers strategically placed for the purpose of delivering web subject matter such as internet television, video, streamed audio, or other informational uses. A company of this stature can set up thousands of these servers around the world to deliver product to subscribed viewers or users of the internet strongly indicates it is serious about being a CDN.

In the past the iPhone famous company has used other CDN’s for its iTunes streaming services and may continue to rely on third parties for the near future. The leading company among them being Akamai. With content delivery Apple is in a showdown with other carriers. As stated earlier however, the giant company of Cupertino is concerned with those loyal consumers who use its hardware and software products, and prefers to keep them in the fold in as complete a manner as possible. Hence, the purchasing of tactical investments, like Swell, and Beats, a streaming podcast service and an audio streaming company, respectively.

Adding these services helps solidify its ability to control its own content for releases and upgrades of its operating systems, products and services. It also isn’t like this Macintosh flavored company has just jumped into this arena. It has been moving in this CDN direction for sometime, its large data center in Maiden, North Carolina is proof. This is a positive example the CDN focused entity wanted to ensure an iCloud data center with capacity it could control and administer with ease.Apple

Evidence that this hardware and software giant is serious about its CDN arm, appeared in a column of a consultant and industry analyst, who published route scans of its servers, confirming the network is actually up and running. It is also apparent Internet Service Providers (ISPs) have made agreements with the iMac famous company. It may also be a safe bet the Cupertino Colossus has assembled distinctive servers that operate in a reduced space and conserve power. These are features ISPs favor.

Though many may disagree, the best approach is one where both Apple and the owners of its lines of hardware and software have the best experience available, and that means holding the customer’s hand from purchase to end use. Having its own CDN is a way to circumvent problems before they arrive, either through the airwaves of over the internet. A typical Apple showdown, whether it is content delivery or some other venue, always seems to turn into a situation ripe with positive possibilities for all concerned.

By Andy Towle

Streaming Media
Tech Times

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