‘Disney Infinity’ Makes Millions for Disney Interactive

disney infinity

Disney Infinity is the brand new video game and toy hybrid that has already begun to make millions of dollars for the formerly sinking ship, known as Disney Interactive. The game swept the nation by storm when the original title was released in the fall of 2013 and has since then released many expansions and a full-on sequel that has allowed the company to thrive.

In the third quarter of 2013, Disney Interactive suffered major losses, garnering up to $58 million in the red. A year later, for the third quarter of 2014, the company amounted to an operation income of over $29 million, an immensely dramatic increase as opposed to the faltering numbers of the previous year. The revenue for Disney Interactive this year was a whopping 45% increase to $266 million for quarter number three. The company anticipates that it will soon rise to claim the title of a billion-dollar business. The aforementioned success is due to the reception of Disney Infinity.

The game itself is a very ambitious title, one that can easily get swallowed up and cause developers to go back to the drawing board. However, due to the vast amount of precision that was exercised in bringing the game to life, creators have brought forth a product that allows the players to have an unforgettable experience.

Disney Infinity is an open-world style of game that includes some of the most memorable characters from the worlds of Disney, Pixar and Marvel. Available on all major gaming consoles, Infinity incorporates the use of actual vinyl figures that represent characters like Captain Jack Sparrow, Mickey Mouse, Iron Man and so many more familiar faces. These figures are then placed on a base that is included with the game and through the use of near field communication (NFC) chips, said figures immediately become playable characters in the game.

The technology of NFC was formerly found in other games like the Skylanders series, but the gameplay styles of each game are very different from each other. Disney Infinity features two separate modes of gameplay. The first is a feature called “play sets” which require clear plastic figures resembling a certain icon in place of a setting from films like Toy Story or Spider-Man. These play sets, when placed on the base, become mission-based adventures complete with an in-depth storyline and cinematic cutscenes. Each play set is specific to the franchise it represents and will only allow figures from the specified franchise as playable characters.

However, the real fun of Disney Infinity begins when players enter the toy box mode, a feature that is a complete free-for-all. In the toy box, users can mix and match any of the available characters within one world and actually have the ability to create their own world through use of various terrains, buildings, characters and more from hundreds of Disney, Pixar and Marvel titles.

As Disney Infinity continues to make millions for Disney Interactive, the title is reportedly scheduled to provide more expansions, characters and full-sequel titles all the way through 2016. This way, fans of this million-dollar-game will have plenty to look forward to and will continue to aid Disney Interactive in the current rise to success the company is experiencing. Disney Infinity and the latest installment Disney Infinity 2.0: Marvel Super Heroes are now available for all major gaming consoles, including the PlayStation 4 and Xbox One.

By Cody Collier

Business Insider

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