Google Now Lead Contender in Smartphone Artificial Intelligence


Google Now proved that it is the lead contender in the race to perfect smartphone artificial intelligence devices. A comparison test was conducted by Stone Temple Consulting Agency, an SEO consulting firm, which published its findings earlier this week. The comprehensive study compared the number of sources used and returned by the top three virtual assistants, Google Now, Microsoft’s Cortana, and Apple Inc.’s Siri.

The study was based on a query of 3,000 voice commands and, with an 88 percent accuracy rate, 1580 out of 1785 correct answers, Google Now left Siri and Cortana in the dust. The ability to provide useful answers was the main telling point of the study and the results yielded a clear winner among the tech giants with Siri coming in second place at 53 percent, 481 out of 908 correct answers, and Cortana trailing with 40 percent, 253 out of 630 correct answers.

The study confirmed the accuracy of the queries using search tools on Bing and Google and, in doing so, discovered an interesting finding. When comparing the results returned by Bing, it displayed more accurate results to the queries than Cortana did which means that it may be useful for Microsoft to more fully integrate its search engine with its mobile assistant.

Although Siri first hit the scene with its impressive functionality, it was soon overshadowed by Cortana which was able to hold a more intelligent conversation. Consumers were very impressed with the emergence of Siri, but just as every eager child desires more of a good thing, so do consumers and they appear to be on their way to getting exactly what they want with Google Now.

The distinguishing trait of the brand who wins the battle and not the war will be the one who can build a smartphone with the best implicit personalization. The term “implicit personalization” refers to the phone’s ability to act as a personal assistant. One of the study’s identified complaints was regarding performance and pointed to inefficient geolocation calculation. It is possible that the first manufacturer to resolve this complaint can earn a great percentage of the market share.

Now that the emergence of the artificial intelligence smartphone is becoming more public and widespread, developers of these tools will need to upgrade the user experience and find more unique methods of perfecting their products in order to overtake competition. Further, they will need to meet consumer demand more efficiently, as in the case of the recent iPad deliver push back due to an increased demand for the newly released iPhone 6.  They will also need to explore different methodologies for increasing the power behind the technology and improving its performance.

Given the fact that our society has become more expectant of having things delivered quickly and with great ease, it should be expected that smartphone developers and programmers would do best to prepare for the high expectations to come. It is possible that the sheer desire of consumers will drive programmers to make advances in technology that none of them ever thought conceivable. The good news is, they will be greeted with open arms by consumers, who are always eager to see the next big thing in technology.

Opinion by Bridgette Bryant

Business Insider
Photo by Massie – Flickr License

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