Samsung Launches Galaxy S6 at Mobile World Conference

The Samsung Galaxy S6 and the S6 Edge, the latest addition to the Samsung Galaxy family, made a big splash at its launch last week at the Mobile World Conference (MWC) in Barcelona, Spain. With major announcements from other mobile companies like HTC and LG, Samsung introduced the brand new Edge, with a screen that wraps around the phone’s edges for more reading space. Both the S6 and Edge have 5.1 inch screens, Samsung made the body of the phone with metal, and the screen with glass, over cheaper plastic. Though the feel is more durable, it does not give Samsung users the option to switch out the battery like an iPhone, or the ability to add-on more storage if desired.

However, the S6 does carry many attractive features not available with other competitor phones on the market. Like the Note 4, it has a fast charging and built-in wireless charging option. AT&T has recently confirmed that it will be carrying the new Samsung phone, but pricing options will not be announced until April 1o. To counter Apple’s successful Apple Pay app, Samsung will be launching Samsung Play in its partnership with Mastercard and Visa through AT&T.

Samsung’s launch of the Galaxy S6 and S6 Edge at the MWC comes at a crossroads in the company’s history. Cheaper Chinese smartphone distributors have hurt Samsung’s lower end sales, and Apple continues to be the top seller of the higher end market sector. Moreover, the launch of tablets have also hurt Samsung’s sales as well. Yet, its success at the MWC brings with it a hint of promise for the newest Samsung additions.

Samsung’s biggest competitor in the Android market, HTC, also launched its newest phone, the M9, considered by tech-savvy individuals to be one of the best (if not the top) Android phones available on the market. Both phones have a lot of similar specs such as a 4 bit Octa-Core processor, 3 GB of RAM, 32 gigs of internal storage, as well as the usual Wi-Fi, Bluetooth 4.1, and a micro USB port for charging and data transfer. Both will also be available with all major providers in the United States and carry the latest Android Lollipop operating system.

However, there are also some differences between the two models that may put the S6 on top (or not, depending on which features consumers will most value). It has a higher pixel density than the HTC M9, but a slightly smaller megapixel resolution in its rear camera. Its frontal camera has a higher megapixel resolution, and its processor is slightly faster as well.

As Samsung launched Galaxy S6 at the Mobile World Conference, Forbes predicted that if the South Korean company followed their successful MWC launch with high sales and lots of promotion, then they would rank number one in the Android market once more. However, with the loss of their Chief Marketing Officer Todd Pendleton, who created the marketing campaign that turned many Apple users from the iPhone, this may prove a bigger challenge. Samsung’s maximizing of its new, improved specs and minimizing of some of its less appealing features has been its greatest marketing tool against its Android and other mobile competitors.

By Danielle Kral

Android Headlines
Washington Post
Photo by Samsung Tomorrow – Flickr License

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