McDonald’s golden arches have gotten more tarnished. The public is tired of slow drive-through windows as well as complicated menus with less-then-healthy fare. With profits tumbling while competitors grow, McDonald’s is paring its menu to speed up kitchens, re-engage customers and, hopefully, return some luster to its sales performance and image.
McDonald’s said last December that it would trim down its menu offerings. The company. Four months later, they finally announced a plan to cut seven sandwiches and two wraps from their roster. The sandwiches include the Deluxe Quarter Pounder and six chicken sandwiches the wraps are the chipotle barbecue and honey mustard snack ones. This is at the same time as McDonald’s began testing offering breakfast all day in the San Diego market. Will these moves be enough to change things?
The long-waits in the drive-through lane made it seem, at least to those in vehicles, that business was healthy. The reality was that sales at U.S. McDonald’s restaurants sank 1.7 percent in the first quarter of 2015. Globally, the corporation’s profit was down 21 percent and business was down in all major markets.
McDonald’s troubles are partly their own making, but the broader cultural shift to fast-casual restaurants does not help. Diners want value and good taste. If it is not faster to order and drive through McDonald’s, they would just as soon walk into a place that will offer better quality fare. Which Wich, Capriotti’s Sandwich Shop and Lee’s Sandwiches are just some of the fast-growing sandwich chain options, and the explosion of fast-casual restaurants like Chipotle Mexican Grill (which McDonald’s used to own and actually sold), Panera Bread, Qdoba Mexican Grill, Five Guys, Smashburger and The Habit Burger Grill have given customers alternatives that almost as speedy and, depending on what is ordered, healthier.
As McDonald’s tried to take on these newer competitors and retain its traditional business, they lost their way further. Trying to be all things to all people (except considered good), the McDonald’s menu grew bloated and their concept became confusing.
McDonald’s added a flurry (or McFlurry, as in mixed up) of new items in the past decade to draw more customers, seem more contemporary, and compete with the other fast-food and fast-casual restaurants. In 2006, McDonald’s introduced its crispy- and grilled-chicken snack wraps. Three years later, they began selling McCafe espresso drinks as well as three versions of their more upscale Angus burgers. McCafe frappes and smoothies joined the menu board in 2010.
Last November, Fortune magazine ran a piece detailing the issues plaguing McDonald’s. At that time, the fast food chain’s menu has swelled to offering 121 items; that was a 75 percent increase in the past decade. (By contrast, In-n-Out Burger continues to thrive and grow in California with about a dozen items on its menu. The Habit has about 30.)
As many have noted, if McDonald’s had a really good burger or other items that drew people, they would not need to offer such a vast array of not-so-good items. Quality over quantity seems to work for many of the growing chains.
McDonald’s has not announced when the menu changes will take place or if more are imminent. Their plans to re-engage McDonald’s profits by paring their menu is not likely to help if quality does not improve or the fast-food restaurant cannot put food out fast.
By Dyanne Weiss
Sources:
Washington Post
Washington Post
Fortune
TIME
Bloomberg
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Hey, how’s it going?
Did you hear that the powers that run this world want to put a RFID microchip in our body? It will contain not only our bank accounts but our personal information, making us total slaves to the elite. This will cause us to lose even more of our privacy.
Did you know that this RFID microchip matches perfectly with the Mark of the Beast in the Bible, more specifically Revelation 13:16-18?
“He causes all, both small and great, rich and poor, free and slave, to receive a mark on their right hand or on their foreheads, and that no one may buy or sell except one who has the mark or the name of the beast, or the number of his name…”
Referring to the last days, this could only be speaking of a cashless society, which we have yet to see, but are heading towards. Otherwise, we could still buy or sell without the mark amongst others if physical money was still currency. It’s amazing that the Bible foretold a cashless society!
Did you also hear that the Jewish people are in the process of bringing about the Third Temple prophesied in the Bible by the prophet Daniel, Jesus, and Apostle Paul? They deny Jesus as their Messiah and say their Messiah will be revealed to rule the whole world under a one world religion. They are not even hiding this information, but are actually promoting it. You can view videos about this on YouTube.
When Donald Trump made Jerusalem captial of Israel in late December 2017, the Jewish people said this was a big step for them to build this Third Temple. They even printed a Temple coin with president Trump’s face on the front with king Cyrus'(the man who built the Second Temple in the Bible) face behind him. On the back of the coin is an image of the Third Temple. They are selling these coins to raise money to build the Temple.
People have been saying for many years that the end is near, but we needed not only the Third Temple, but also the technology for there to be a cashless society for the Mark of the Beast to be a reality.
There is much more to know, please visit http://WWW.BIBLEFREEDOM.COM to see all the proof!
GOD BLESS, JESUS LOVES YOU!