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This week Apple Inc. unveiled new products to its expansive product line. Some products were highly anticipated while others were surprises. Tim Cook, the CEO of Apple Inc., revealed the company’s new products during the Apple Worldwide Developers Conference (WWDC) 2015. The conference is held in San Francisco, California from June 8 to 12. The most anticipated announcements this time around were Apple Music and the Apple Watch update.
Apple Music is the company’s take on the music streaming industry and was the biggest announcement at their unveiling this year. Its features include preset playlist, videos and exclusive clips. For a single person, Apple Music is $9.99, but it has a competitive pricing edge with the family plan at $14.99. Another big plus for the company is that this product is available to Android users as well. This will create a larger market for the company. Apple will look to gain a competitive advantage over new rival companies, like Pandora and Spotify. This new market venture is a result of Apple’s purchase of Beats Electronics. With this move, Apple looks to grow its fan base and also attract new customers in the music streaming industry.
The company also announced several other features and products. Apple Inc. introduced their new Mac operating system OS X 10.11, El Capitan. This new version of the operating system allows a person to use natural language when searching for items, such as sporting events and weather. Furthermore, customers are now able to open multiple apps and have a split screen to view them at the same time. Apple Inc. also introduced iOS 9, a new version of the operating system for the iPhone and iPad. They have enhanced apps, like Notes and Passbook, to make them more user-friendly.
A few other new products Apple Inc. has unveiled include updates to Siri and launching Apple Pay in the UK. Siri is more proactive than before, using a customer’s past searches and information to offer new services and advice. This is similar to what Google is already doing with its search engine. The Apple Watch also received a new software update among other things. This software update to the Apple Watch greatly improves the functionality of third-party apps on the device. By using the new WatchKit SDK, third-party app developers can now use Apple’s native apps for feedback on their own apps. Another key feature that comes with the WatchKit SDK is that third-party app developers can now extend the use of their apps to the Apple Watch, stretching beyond the usage of the iPhone.
As always, a company reveals new products with the hope of increasing business and generating more revenue. Apple Inc. has been missing out on markets, such as music streaming, for many years. With this new round of announcements, Apple Inc. is hoping to make more of a name for itself in different areas of the technological field. Even before the big unveiling, Apple was projected to post big gains in the year 2015. Market Watch reports, “Analysts expect Apple to report earnings per share of $2.15, up from $1.77 in the year-earlier period.” They project Apple Inc. to be the leading technology company in the year to come. This news should help Apple Inc. gain back some ground they may have lost in recent years.
Apple Inc. has always had a solid core group of faithful customers. There are always those loyal fans camping out waiting for the next big product release. By Apple Inc. unveiling these new products, the company should stand to gain more new customers. These new market ventures will reach more people than ever before, especially the Android fans.
By Megan Hellmann
The Verge- The 10 Most Important Announcements from Apple WWDC 2015
USA Today- Apple Music Storms into Battle for Streaming Tunes Fans
Market Watch- What to Watch for in Apple’s Earnings
Engadget- Apple’s WatchOS 2 Update Brings Native Apps, New Features