Apple Music Is Announced at WWDC but Is Currently Investigated

Apple Music

Apple Inc.’s new service Apple Music which is announced at WWDC gathers every reason for consumers to enjoy music, but it is now currently investigated by two U.S. attorneys general. On Monday Apple unveiled Apple Music, an intuitive, revolutionary streaming music service, that puts all the best ways to enjoy music. It pioneers worldwide, non-stop live radio station called Beats 1, from Apple broadcasting.

Apple’s new service would use the Internet to stream music, and serves as a venue for fans to connect with the artists they favor. It gathers different music collections globally by leveraging the skills of world-class experts who created playlists for Apple mobile devices, Apple TV as well as Android phones. Apple Music will go live in more than 100 countries on June 30.

Most people are music lovers and Apple Music is a great service that puts their experience at the fingertips of every music fan, said Senior VP of Internet Software and Services Eddy Cue. Apple Music is announced at the ongoing WWDC, but it is currently investigated in New York and Connecticut for fear that Apple will kill the famous “freemium” services. Freemium service is free because it gets financial support from advertising. Consumers who opt ads-free listening will have to pay a monthly subscription.

According to American record producer Jimmy Iovine, Music App will move the needle for both artists and fans, and will bring the experience appreciated by every song lover. With regards to the non-stop Beats 1 radio station that is human-curated, Iovine said that radio play is either beat-driven, genre-based or research-driven music, for the past 15 years. He wants Apple Music to just play the song because it is great.

Apple Music places the whole music catalog at the user’s fingertips across devices. Its music catalog has more than 30 million songs which can be streamed or played by album or playlist. There is also the “For You” section which packs fresh albums, playlists and releases, customized for the user. Apple Inc. hired talented music experts worldwide, to curate and perfect playlists as per the user’s preference.

Genres in Apple Music Radio range from indie rock to folk, funk or classical, with each expertly curated. While keeping the dial, members can skip songs and change the tune. Siri, the resident digital assistant in iOS, can help anyone enjoy great music or have a good time with the app. Siri can be requested to “Play the best songs from 2000,” or “Play the best songs from Spice Girls,” or “Play the top song in June 2011.

Apple Inc. announced Beats 1, which is dedicated to music and the listening experience will be led by prominent disc jockeys – Los Angeles’ Dane Lowe, London’s Julie Adenuga and New York’s Ebro Darden. The same programming is simultaneously heard around the world. Beats 1 programs will also have interviews and talk about all things music.

With Apple Music Connect, artists and fans will be on the same page, where the former can share photos, lyrics, videos and recent releases to their fans directly from their smartphone. Fans can then comment or like what the artist posted, or share it on social networking sites. The artist can directly respond to the comment as well.

Apple Music invites every music lover worldwide for a three-month free membership. Monthly subscription costs $9.99 after that. A family plan is another option where six family members can avail the service for $14.99 a month and this requires iCloud Family Sharing.

Apple Music is announced at WWDC, but is currently investigated by New York and Connecticut attorneys general, Eric Schneiderman and George Jepsen, for possible antitrust violations. The AGs of the two states are looking at Apple’s negotiations with music firms, to learn whether or not Apple put pressure on music labels for its new music service.

By Judith Aparri

Apple Press Info: Introducing Apple Music — All The Ways You Love Music. All in One Place.
MacRumors: Eddy Cue and Jimmy Iovine Talk Apple Music in Series of Interviews
The New York Times: Apple Music and Labels Investigated in 2 States

Photo courtesy of choreographics’ Flickr Page – Creative Commons License

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