The Federal Trade Commission has uncovered the truth behind four weight loss aids, and it is not a pretty sight. Millions of people around the world will set their New Year’s resolutions to lose weight, and the emphasis should be on healthy ways. The problem is many aids focus on fads and lies.
In the second-largest settlement in history, Sensa has been ordered to pay $26.5 million for the deception with the “sprinkle, eat and lose weight” slogan. Three other weight loss marketers were also involved in this sweep by the FTC, which led to $34 million in total being paid. One of those was L’Occitane, which claimed that skin creams would help with losing weight. When the company failed to provide any evidence for these claims, it was ordered to pay $450,000. The company was also banned from marketing anything applied to the skin as a weight loss aid. LeanSpa and HCG Diet Direct were also fined.
Sensa products have been on sale around the country in stores such as GNC and Costco. It was also available to purchase online. Consumers will be happy to know that the money, where possible, is being paid back to them.
There are a number of weight loss plans on the market that promise a fast weight loss. However, it is important to watch out for those that seem “too good to be true.” The National Health Service (NHS) in the United Kingdom warns people that there is no quick and easy way to lose weight. Those looking to lose weight this year should look for weight loss aids that help them do it the healthy way.
The NHS released its own 12-week weight loss plan this week, which helps people lose between one and two pounds in weight (about 1 kg) per week. It focuses on healthy eating, while reducing the number of calories taken in throughout the day. There is a warning on the website that those who regularly eat over the recommended daily allowance now may find it difficult to drop to the plan’s recommended amount. It is important to take it slowly and follow the steps advised.
Weight Watchers has also released a new weight loss plan for those looking to lose weight this year. In fact, U.S. News and World Report ranked it the “easiest diet.” Simple Start involves eating foods that breakdown in the body slowly, keeping people feeling fuller for longer. These include fruits and vegetables, lean meat, and brown rice. For those who like their chocolate, there are two treats per day, which can be anything from the list given. There is no need to count calories, watch portion sizes, or worry about coming up with ideas. People simply eat until they are satisfied and they will lose weight. Like the NHS plan, people following any of the Weight Watchers plans will lose between one and two pound per week on average.
It will be good news for many to hear that some of the weight loss marketers have been caught for deceiving people. For those who do want to lose weight this year, focus on weight loss aids that are healthy and proven to work.