Everyone knows Google as the search engine, but the company’s plans go well beyond helping users find news about Justin Bieber’s latest escapade. The Internet giant plans to surpass computer networks in terms of the Internet. They plan to be the pioneers in the Internet of Things. The Internet of Things is the idea that more than just computers can be part of a global network, that all manner of appliances, even people and animals can all be part of an Interconnected system, and each part able to communicate with one another. The concept has been mostly on the back burner, but has been a possibility ever since the dawn of commercial Internet. In fact, Carnegie Mellon University had Internet linked to a soda dispenser, so that researchers could be sure that their drink would be ready before going to the dispenser. The dispenser may sound trivial, but the point is, it was available as soon as the early 80s, yet, just this year companies are barely starting to break into the Internet of Things market. Google could be in consumers homes by fall, at the latest.
Though, the company providing the Internet of Things experience is not the Internet conglomerate per se. It will not even be providing the platform on which consumers are linking their devices on. As of now, they are merely funding the project from, not quite behind the scenes.
At the moment, the company taking point on getting Google into consumer homes is actually Nest Labs. Nest Labs was quite publicly bought by the super company on Jan. 13, 2014, though most of the buzz around the acquisition was jokes. Many critics panned the move, citing the purchase price of $3.2 billion was unfitting of the company. Nest Labs, whose market was in homes yet not a household name, was not making huge amounts of money nor was their best-selling product poised to take over the market, just yet. Google had to go so far as to post on the investor relations branch of their site, in an attempt to quell the potential backlash.
In their proactive defensive move, the company made sure to shine a light on how the CEO of Nest, Tony Fadell, was now joining their team. What was unmentioned in the memo was Fadell’s previous credentials. Fadell worked as an engineer for Apple for years, he is actually the man who designed the revolutionary iPod. Then, as if that were not impressive enough on its own, he sold the legendarily, hard-to-please, Steve Jobs on it with a clever bit of showmanship. Then when he may-or-may-not have been asked to leave Apple, he created Nest and beat Apple and all the others to the Smart-home market without all the financial backing the other corporations have.
Now Nest Labs is showing their true potential in the Internet of Things, and how Google’s investment was not in vain, but a very calculated strategic move that was light years ahead of what the investors were envisioning. Now they are showing how they will be revolutionizing the market, by creating a platform that will be able to Interconnect various things with ease. They just unveiled their “Works with Nest” campaign to do just that. Nest also announced their acquisition of Dropcam, which they have gone to great lengths to tell everyone, was in no way related to their parent company. The Internet mogul has been trying to incorporate themselves into every facet of everyday life, with autonomous cars, wearable tech and Google Now will be in consumers homes too, thanks to Nest Labs.
By Eddie Mejia