Legal

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Guidelines for Using The Guardian Express Trademarks and Copyrights 

These guidelines are for The Guardian Express licensees, authorized resellers, developers or writers, customers, and other parties wishing to use The Guardian Express’ trademarks, service marks or images in promotional, advertising, instructional, or reference materials, or on their web sites, literary works, labels, or packaging. Use of the The Guardian Express Logo for commercial purposes without the prior written consent of The Guardian Express may constitute trademark infringement and unfair competition in violation of federal and state laws. Use of The Guardian Express trademarks may be prohibited, unless expressly authorized.
If you are a licensee of a The Guardian Express trademark or logo and have been provided with special trademark usage guidelines with your license agreement, please follow those guidelines. If your license agreement does not provide usage guidelines, then follow these guidelines. If you are a The Guardian Express Authorized Reseller or member of a The Guardian Express program, you may be subject to additional restrictions.
The Guardian Express’ trademarks, service marks, trade names, and trade dress are valuable assets. In following these guidelines, you help us protect our valuable trademark rights and strengthen our corporate and brand identities. By using a The Guardian Express trademark, in whole or in part, you are acknowledging that The Guardian Express is the sole owner of the trademark and promising that you will not interfere with The Guardian Express’ rights in the trademark, including challenging The Guardian Express’ use, registration of, or application to register such trademark, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into disrepute any The Guardian Express trademark. The goodwill derived from using any part of a The Guardian Express trademark exclusively inures to the benefit of and belongs to The Guardian Express. Except for the limited right to use as expressly permitted under these Guidelines, no other rights of any kind are granted hereunder, by implication or otherwise. If you have any questions regarding these guidelines, please talk to your The Guardian Express representative or submit your query to Corporate@GuardianLV.com.
Authorized Use of The Guardian Express Trademarks
1. Advertising, Promotional, and Sales Materials: Only The Guardian Express and its authorized resellers and licensees may use the The Guardian Express Logo in advertising, promotional, and sales materials. Such authorized parties may use the The Guardian Express Logo only as specified in their agreement with The Guardian Express and any associated Guidelines and such use must always be in conjunction with the appropriate terms that define the relationship authorized by their contract with The Guardian Express. For example:
Authorized Reseller
Authorized Value Added Reseller
Authorized Service Provider
Authorized Wholesaler
2. Compatibility: Developers may use The Guardian Express, Guardian, or any other The Guardian Express word mark (but not the The Guardian Express Logo or other The Guardian Express-owned graphic symbol/logo) in a referential phrase on packaging or promotional/advertising materials to describe that the third party literary work is written in association with the referenced The Guardian Express literary work, provided they comply with the following requirements.
a. The The Guardian Express word mark is not part of the literary work name.
b. The The Guardian Express word mark is used in a referential phrase such as “for,” or “written in association with.”
c. The The Guardian Express word mark appears less prominent than the literary work name.
d. The literary work is in fact written in association with the referenced The Guardian Express literary work.
e. The reference to The Guardian Express does not create a sense of endorsement, sponsorship, or false association with The Guardian Express or The Guardian Express literary works or services.
f. The use does not show The Guardian Express or its literary works in a false or derogatory light.
3. Publications, Seminars, and Conferences: You may use a The Guardian Express word mark in connection with book titles, magazines, periodicals, seminars, or conferences provided you comply with the following requirements:
a. The use is referential and less prominent than the rest of the title. Acceptable: XYZ CONFERENCE for Writers and Publishers
b. The use reflects favorably on both The Guardian Express and The Guardian Express literary works or technology.
c. Your name and logo appear more prominent than the The Guardian Express word mark on all printed materials related to the publication, seminar or conference.
d. The The Guardian Express logo or any other The Guardian Express-owned graphic symbol, logo, icon or image does not appear on or in the publication or on any materials related to the publication, seminar, or conference without express written permission from The Guardian Express.
e. A disclaimer of sponsorship, affiliation, or endorsement by The Guardian Express, similar to the following, is included on the publication and on all related printed materials: “(Title) is an independent (publication) and has not been authorized, sponsored, or otherwise approved by CC Marketing & Advertising, LLC d/b/a The Guardian Express.”
f. A trademark attribution notice is included in the credit section giving notice of The Guardian Express’ ownership of its trademark(s). Please refer to the section below titled “Proper Trademark Notice and Attribution.”
4. Web Sites: Web sites that serve only as noncommercial electronic informational forums concerning a The Guardian Express literary work or technology may use the appropriate The Guardian Express word mark, provided such use complies with the guidelines set forth in Section 3 above.
Unauthorized Use of The Guardian Express Trademarks
1. Company, Product, or Service Name: You may not use or register, in whole or in part, The Guardian Express, Guardian Express, or any other The Guardian Express trademark, including The Guardian Express-owned graphic symbols, logos, icons, or an alteration thereof, as or as part of a company name, trade name, literary work name, or service name except as specifically noted in these guidelines.
2. The Guardian Express Logo and The Guardian Express-owned Graphic Symbols: You may not use the The Guardian Express Logo or any other The Guardian Express-owned graphic symbol, logo, or icon on or in connection with web sites, literary works, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to an express written trademark license from The Guardian Express, such as a reseller agreement.
3. Variations, Takeoffs or Abbreviations: You may not use an image of a real guardian angel or other variation of the The Guardian Express logo including a variation in font, for any purpose. Third parties cannot use a variation, phonetic equivalent, foreign language equivalent, takeoff, or abbreviation of a The Guardian Express trademark for any purpose. For example:
Not acceptable:   theguardianexpressla         The Guardian Angel Express            Guardian Express California
4. Disparaging Manner: You may not use a The Guardian Express trademark or any other The Guardian Express-owned graphic symbol, logo, or icon in a disparaging manner.
5. Endorsement or Sponsorship: You may not use The Guardian Express, Guardian Express, or any other The Guardian Express trademark, including The Guardian Express-owned graphic symbols/logos, or icons, in a manner that would imply The Guardian Express’ affiliation with or endorsement, sponsorship, or support of a third party literary work or service.
6. Merchandise Items: You may not manufacture, sell or give-away merchandise items, such as T-shirts and mugs, bearing The Guardian Express, Guardian Express, or any other The Guardian Express trademark, including symbols, logos, or icons, except pursuant to an express written trademark license from The Guardian Express.
7. The Guardian Express’ Trade Dress: You may not imitate the distinctive The Guardian Express packaging, web site design, logos, or typefaces.
8. Slogans and Taglines: You may not use or imitate a The Guardian Express slogan or tagline.
9. Domain Names: You may not use an identical or virtually identical The Guardian Express trademark as a second level domain name.
Not acceptable:    “guardianexpressla.com” “theguardianexpress.com”                “guardianangelexpress.com”                 “guardianexpresscalifornia.com”
Rules for Proper Use of The Guardian Express Trademarks
1. Trademarks are adjectives used to modify nouns; the noun is the generic name of a literary work or service.
2. An appropriate generic term must appear after the trademark the first time it appears in a printed piece and as often as is reasonable after that.

3. Always spell and capitalize The Guardian Express’ trademarks. Do not shorten or abbreviate The Guardian Express literary work names. Do not make up names that contain The Guardian Express trademarks.
Proper Trademark Notice and Attribution
1. Distribution Within the United States Only
a. On literary work, literary work documentation, or other literary work communications that will be distributed only in the United States, use the appropriate trademark symbol (TM, SM, ®) the first time the The Guardian Express trademark appears in the text of the advertisement, brochure, or other material.
b. Include an attribution of The Guardian Express’ ownership of its trademarks within the credit notice section of your literary work, literary work documentation, or other communication.
Following are the correct formats:
_________ and _______ are registered trademarks of CC Marketing & Advertising, LLC d/b/a The Guardian Express.
_________ and _______ are trademarks of CC Marketing & Advertising, LLC d/b/a The Guardian Express.
2. Distribution Outside the United States:
a. Do not use trademark symbols on literary works, literary work documentation, or other communications that will be distributed outside the United States.
b. Use one of the following international credit notices:
_________ is a trademark of CC Marketing & Advertising, LLC d/b/a The Guardian Express., registered in the U.S. and other countries.
_________ is a trademark of CC Marketing & Advertising, LLC d/b/a The Guardian Express.

Depictions of The Guardian Express Products
1. Endorsement or Sponsorship: The Guardian Express does not support the use of its logos, company names, literary works, or images of The Guardian Express literary works by other parties in marketing, promotional or advertising materials as their use may create the perception that The Guardian Express endorses or sponsors the literary work, service or promotion.
2. Compatibility: If you are a developer or writer, you may show an image of a The Guardian Express logo in your promotional/advertising materials to depict that your literary work was written in association with the The Guardian Express team, provided you comply with the following requirements:
a. Your literary work is in fact written in association with the referenced The Guardian Express team.
b. The image is an actual photograph of the genuine The Guardian Express logo and not an artist’s rendering (Note: You must obtain express written permission from The Guardian Express before using any photograph owned or licensed by The Guardian Express).
c. The The Guardian Express literary work is shown only in the best light, in a manner or context that reflects favorably on the The Guardian Express literary works and on CC Marketing & Advertising, LLC d/b/a The Guardian Express.
d. The reference to The Guardian Express does not create a sense of endorsement or sponsorship by, or other false association with, The Guardian Express or The Guardian Express literary works.
For further information with respect to The Guardian Express’ copyrights, please submit your request in writing to Corporate@GuardianLV.com.

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