Android Versus Apple in Innovative Review

Apple versus android

Remember back in the day when mobile carriers had a limited inventory of 10 phones? It seemed like a lot to review and consider, but the options were pretty much based on branding, so you selected what made sense. In the growing assortment of phones, some carriers hold an inventory of over 50 different options and customers are confused. Why are there a few Apple selections and a plethora of Android? What makes Android and Apple a good choice? The innovative concepts of both have not been missed by the public.


In 2005 this small company called ‘Google’ wanted to change the landscape of mobile devices. They acquired another company known as Android Inc. Working with the Linux kernel, Google was able to format an ‘Open Handset Alliance’ to deliver a mobile genius in a frame. In addition, someone had a sweet tooth, because every one of Android’s updated operating systems (OS) were named in sweet treat formation; Cupcake, Donut, Eclair to the current Ice-cream Sandwich and Jellybean.

When Cupcake was released on the ‘HTC Hero’ fans rushed to purchase the now archaic phone. Many reveled in the open-source ecosystem Google promised to deliver. The latest update is the Jelly Bean; the leaps and bounds it has taken from Cupcake are spectacular. Now the OS has updated apps, faster devices and provides a user-friendly, seamless experience. The Android OS can be found on dozens of phones ranging from HTC, Samsung, Pantech, LG, NEC, Nexus and so many more.

Developer support continues to grow for the powerhouse and the amount of apps on the Android Market with Google Play continuing to rise, slowly reaching the seven figure target. In addition to universal chargers, varying keyboards, apps like Google Now and the growth of near field communications (NFC), Android has risen from the beginning to become a leader in the technological field.


Without going way back to Macs, 2007 is a good year to review the iPhone. It was introduced by Apple and created a wave in the new mobile industry. After its thriving and continued success from the iPod, Apple knew a mobile device with similar features would take off. Steve Jobs called the first generation iPhone:

“a wide-screen iPod with hand controls… a revolutionary mobile phone… [and] a breakthrough Internet communications device.”

A breakhrough it was! The single touch button managed the apps, scrolled to Safari and had apps like YouTube, Google Maps and common tools like a calculator and calendar. AT&T snatched the revolutionary phone from Apple and it was sold exclusively through the world’s largest telecommunications carrier. At the time, it had 4GB of memory, a 2MP camera and a max resolution of 480×320 with 128MB in RAM.

In its most recent release, the iPhone 5 specs have made considerable jumps from its great, great + grandparent. ‘Phonescoop’ lists the iPhone 5 as an “update to the iPhone 4S. It adds 4G LTE high-speed data and bumps up the display size and processor performance, plus myriad other minor improvements. Other key features include Siri voice assistant, AirPlay media streaming, 8-megapixel main camera plus HD front camera, and up to 64 GB of storage.”

From a phone that championed an iPod, to a device that now has a voice assistant, Apple needs no introduction to the revolutionary steps taken to create a fine tuned mobile device.


Each of these powerhouses formulated a concept that became a monumental splash in the technology age. A splash that forced other companies to copy from their ideas. Research conducted by the ‘Kantar Worldpanel Comtech’ listed Android as dominating the mobile market in an overwhelming 50 percent of total sales. Apple sells at about 43.5 percent and the remaining percentage is awarded to smaller outlets.

Android certainly can brag about the number, they hold their OS on a dozen manufacturer frames. Apple has built their reputation with the iPhone. They have streamlined a mobile phone based on one design and continuously improve it on a yearly basis. When the release of the iPhone 5 came out, Apple exposed flaws and suddenly their brand’s reputation was questioned.

Overall, the study revealed these two titans of mobile devices are the lead dogs in the show. Their competitive nature with one another foretells a losing streak for smaller players in the game. There isn’t a specific “better” device. At that point it turns to the manufacturers and that is where Apple earns their stars and stripes. Apple has formulated the iPhone from start to finish and the level of control is clearly depicted in the value of the item.

Android has the edge when it comes to market share and the fact that their platform is open-systems based. The point of success used to rely solely on the review of financial bottom line. In the greater landscape of consumer appeal, it seems both Apple and Android have developed winners. They have created innovative systems that make each of their phones rise to the top. It’s sort of like watching an Olympic relay race, with an unknown baton between the two combatants. If you’re stuck on the fence which to choose, know this. You won’t be disappointed either way, you have clearly selected from the best two in the industry.

Lina Bouc

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