Ford Motor Company has announced today that it will be hiring an additional 3,000 salaried workers. It is expected that 85-90 percent of the workers will be hired in Michigan. While the new numbers are only a fraction of the workforce that left Ford in 2006 to 2009, Michigan will surely be excited about the influx of new jobs. But all is not rosy with the potential new jobs coming to the Great Lake State.
Ford is hiring, but whom? Vehicles are becoming more technologically advanced every year. With technology comes the need for more white-collared employees than automotive companies had required the past. Currently, it doesn’t seem that there are enough qualified people available. Vice President of human resources Felicia Fields stated it simply- “it’s more difficult, more complex.” She is right. In today’s marketplace, Ford has to compete with electronics giants like Apple and Dell as vehicles add more and more bells and whistles, and they’re doing all of this while trying to convince prospects that Detroit is the place to be as the Motor City files bankruptcy.
A lack of qualified employees has Ford finding new hiring avenues. Learning new techniques from the youth of today, Ford Motor Company is turning to social media. Sites like Facebook, Pinterest and Linked-in are being tapped to find new employees. Henry Ford would be proud.
The expansion of the workforce comes as a needed shot in the arm for Ford to offset some upcoming problems. The MyFord Touch product, billed as an Infotainment system, has been plagued with issues. Although 80 percent of new Ford owners end up with the system, issues like the backup camera going black while backing up and the system freezing have angered many customers. It looks as though MyFord Touch owners are hiring lawyers and gearing up for a trip to court for a class action lawsuit. Ford has come out with several upgrades over the lifespan of the MyFord Touch but the main bugs are still there.
From the very first Ford car made in 1901 to the present day, Ford Motor Company has had its ups and downs, as have many other car companies. Does today’s news mark an upswing for the car mogul or will the problems with the rapidly growing world of electronics hold them back? For Michigan’s sake let’s hope the creation of new jobs is a big thumbs up.
By: Kevin Reid
Sources: Freep.com NBCnews.com Wikipedia fool.com