Google has been busy between releasing its highly anticipated tablet and stealing someone’s date, 7,000 times over. AT&T was ousted by Starbucks in a national WiFi upgrade. Google is the new reigning champion as Internet Service Provider (ISP). Over the next couple of years, over 7,000 Starbucks stores will slowly convert to Google.
Not only will users enjoy the tech giant taking over, but the speed will be up to 10 times faster, reports Google. ‘Forbes’ states in Google Fiber cities like Kansas, users will see a mind-blowing 100 times faster connection speeds. Adam Brotman, the Chief Digital Officer for Starbucks stated today:
Every day, our customers rely on the free Wi-Fi at Starbucks to study, work, connect with friends or just relax. We want to make sure that they can access the web effortlessly and quickly, no matter what they’re doing, or what device they are using. Our goal is to continue to provide our customers with the best in-store experience possible, and we are excited to offer these kinds of unparalleled experiences at a broad scale
With the replacement, there has been no response from AT&T executives as to how this hinders their business practices with the thousands of stores now removed from their WiFi network. AT&T has always shared they have over 20,000 WiFi locations nationally which includes over 7,000 Starbucks locations. Google will now be able to tout its ability to become an ISP impact.
The General Manager of Google Access reflected on the ability to grow their own exposure as an ISP leader in the Starbucks stores: “Google has always invested in projects that help the Internet grow stronger, including projects that make Internet access more affordable and more widely available. We hope that speedier Internet will make the time customers spend at Starbucks even more enjoyable and productive.”
Comments on the Google blog release were positive as users celebrated and rejoiced in the upcoming speed increase. Some users referred to the AT&T WiFi signal as “lackluster” and “slow.” Users are pretty curious to find out why AT&T was booted, but it seems both Google and Starbucks are keeping the secret. No word on if money switched hands between the lead coffee house and the tech powerhouse.
This announcement comes a day after the highly anticipated Nexus 7 tablet release. Google is looking to punch both sides of the aisle, to AT&T and to Apple. The Nexus 7 is lighter than its competitor and sports a truly amazing 1920 x 1200 with 323 pixels per inch, screen quality. This shines in comparison to iPad’s 1024 x 768 and 163 pixels per inch. Ironically, AT&T will be one of the retailers selling the Nexus 7 in the coming weeks.
The only downside to the Nexus 7 was its screen size, which is more alongside the Lenovo Tab 7″ screen and its max memory will be the 32GB model for later release. Honestly, the usability and display make up for these shortcomings. The device is a novel piece of tablet technology. Retailers will sell the 16GB for $229 and the 32GB for $349 which is also a great price compared to most iPad generations.
Google is on the prowl, slamming AT&T out of Starbucks and bringing in a faster WiFi experience across cities in the nation. In addition, to releasing the Nexus 7 which is rumored to really make an impact for Google in the tablet market. The tech giant continues to show why it remains a technological, inspirational powerhouse.