If you’re a Twitter habitué you’ll have noticed the amount of tweets relegated to talking about the SyFy channels latest offering in the area of disaster films, Sharknado. Looking at the social network, you’d think that a frenzy of sharks were feeding on the enormous amount of tweets that were generated by the airing of the film. But the clear “winner” of the Twitter debate on the film was the Red Cross.
While the users of Twitter were inundating the social site with tweets about the SyFy special effects disaster film, viewers were yawningly turning the channel. If they really wanted to be entertained, they should have read the Twitter feed. They had only to look at their laptops, pc’s. iPhones, et al to read the Twitter feed and see some cracking good one-liners and gags.
Sharknado may have had a couple of “stars” in it; like Tara Reid (American Pie) and John Heard (the dad from Home Alone) plying their trade, but the real stars were on Twitter.
The film which centred around “man-eating” sharks being deposited all over Los Angeles courtesy of a big tornado, created its own Twitter tornado when it premiered on the SyFy Channel on Thursday night. Allegedly, the “specially made for SyFy” film generated more tweets per minute than the season finale of Game of Thrones.
Unfortunately that is the only thing that the film did that was noteworthy. While the final episode of Game of Thrones was watched by record numbers, Sharknado garnered more tweets and less bums on seats.
From everything that was tweeted about the film, it sounds like the short and barbed Twitter commentary was much better than the film. Greg Gutfield who is the host of Red Eye w/ Greg Gutfeld and one of the five co-hosts on the political talk-show The Five, started the ball rolling with the following tweet:
From then on the feeding frenzy attack on Sharknado commenced. According to Foxnews.com the tweets reached a record Twitter Whale inducing “5,000 tweets per minute” at one point. The news site reckons that is about 80 tweets per second!
Fox News also estimates that, despite the fact that the tweets per minute ratio for Sharknado doesn’t come near the 5,000 tweets per second after Obama got voted back into the White House, it is still a pretty impressive feat in the Twitter-verse.
Gutfield’s opening salvo started a Twit-quip war that everyone wanted to get involved in. Actor Josh Gad fired a double barrelled Twitter shot across the film’s bows:
But even the “not-so-rich-and-famous” decided to dip a humorous vitriolic toe into the Shark filled Twitter-pool with the Red Cross Oklahoma creating their own brand of humour in a machine-gun delivery that brought out admirers:
After many more tweets on the epic “fail” that was Sharknado, they received several congratulatory tweets for their “sharkish” humour:
But just as Greg Gutfield appeared to have started the Twitter frenzy with his acerbic tweet, the Red Cross of Okalhoma started an American Red Cross “live” Sharknado feeding frenzy:
In a tweeting contest that saw the Kansas City Red Cross emerging the acknowledged victor, “mad props” were given to the organisation for its comedic timing and delivery:
At the end of the Twitter Red Cross feeding frenzy, the film Sharknado still didn’t have many actual viewers, but the amount of tweets per minute talking about the film has made it break a new sort of record and generated some pretty positive publicity for the Red Cross.
By Michael Smith