BlackBerry is tired of being left behind in the dust. Once the dominate force in the communications industry, the fledgling giant continues to see loss after loss against bigger companies like Apple and Samsung. revealed the board of directors of BlackBerry took a seat at a conference with CEO Thorsten Heins to discuss “strategic partnerships or alliances, a sale of the Company or other possible transactions.” This information comes on the tail-end leak of the Z30 slated for release this fall.
The Verge marveled at the not so bad specs of the Z30 which seems to be cross between iPhone 5 and HTC One from initial impressions. The tech outlet described the specs of the leaked phone “Z30 is shown with a rumored 5-inch AMOLED display running at 720p resolution, and a dual-core processor, 8-megapixel camera and 16GB of storage.” BlackBerry as of late, has fallen in fourth place behind challenger Microsoft, a place that is not comfortable when you consider the leading two companies. The phone appears to be a larger Z10 which is making some users shake off any curiosity about the device, a move BlackBerry cannot afford. The Verge provided a picture of the device as well:
Business Insider reports the BlackBerry’s financial wound is only getting larger, the company continues to feel pinched. Its shares are down over 17 percent since the beginning of 2013 and hopes on new devices are slowly fading as the company finally reviews strategy. BlackBerry may also take a page from Dell’s playbook and consider paying off investors and flipping the switch to private to avoid further bad press from stockholders. The move is hinted in a press release along with other choices for review. BlackBerry released a statement this morning regarding the review of strategy to Market Wired:
“During the past year, management and the Board have been focused on launching the BlackBerry 10 platform and BES 10, establishing a strong financial position, and evaluating the best approach to delivering long-term value for customers and shareholders,” said Timothy Dattels, Chairman of BlackBerry’s Special Committee of the Board. “Given the importance and strength of our technology, and the evolving industry and competitive landscape, we believe that now is the right time to explore strategic alternatives.”
Thorsten Heins, President and Chief Executive Officer of BlackBerry, added, “We continue to see compelling long-term opportunities for BlackBerry 10, we have exceptional technology that customers are embracing, we have a strong balance sheet and we are pleased with the progress that has been made in our transition. As the Special Committee focuses on exploring alternatives, we will be continuing with our strategy of reducing cost, driving efficiency and accelerating the deployment of BES 10, as well as driving adoption of BlackBerry 10 smartphones, launching the multi-platform BBM social messaging service, and pursuing mobile computing opportunities by leveraging the secure and reliable BlackBerry Global Data Network.”
It seems changes are coming to BlackBerry and perhaps a leadership change in the once dominant company. BlackBerry is considering a lot of options on the table. From going private, selling the company to leaks hitting the market of the soon to be released Z30. Potentially, as the board communicates changes, sources will discuss with the public and media what path the former giant may take. For now it is hedging its bets on the Z30 in hopes for a breath of life.