Heartwarming Breast Cancer Awareness Events: a Nation in Pink

Breast Cancer Awareness Month Events a nation in pink

With the entire nation embracing pink-themed, charitable acts to show their heartwarming support for Breast Cancer Awareness Month, we thought we would take just a brief glimpse at some of the locally and nationally organized events.

One in eight women diagnosed with breast cancerAs many as one in eight women are diagnosed with breast cancer within the lives, with the disease representing the most common cancer diagnosis amongst the female population. Within the United States alone, it is estimated that 220,000 women are diagnosed with breast cancer annually, culminating in 40,000 deaths; as a result, breast cancer represents a significant health concern.

It comes as no surprise, therefore, that many Americans are keen to show their support to the numerous altruistic and charitable events taking place up and down the country, during a time that some have dubbed “Pinktober.”

Schoolboys Sport Pink Hair

In a bid to show their support for Breast Cancer Awareness Month, a cluster of third grade students from North Dakota have elected to sport pink-colored hair styles.

According to ABC7 News, an enthusiastic young boy, called Rhowan Smith, came up with the idea. After pitching the brainwave to his close friends, the excited group set about shaping their new looks. One of Smith’s friends, Aidan Rodakowski, reflected over his decision to champion the idea for Pinktober:

“Because of all the people that have breast cancer, and all the people that are trying to get rid of it, all the people that died… We’re all just doing it to support them to make it through and stuff like that.”

Many of the relatives of the young group had previously contracted breast cancer. As a result of this, the event was made all the more meaningful.

Dallas Firefighter T-Shirt Sale

Meanwhile, a Dallas firefighter is also doing her part to raise awareness and money for Breast Cancer Awareness Month.

A senior fire prevention officer, named Shanetra Brown, is involved in helping to coordinate the “Care to Wear Pink” campaign, on behalf of Dallas Fire-Rescue. The event requests the support of all firefighting personnel, by asking them to wear pink attire throughout the month of October.

Firefighters up and down country are supporting the event
Firefighters across the country are sporting pink garments and uniforms as a part of their “Care to Wear Pink” campaign

Brown, along with all the other brave Dallas firefighters, will wear their custom-designed t-shirts, emblazoned with a pink “Dallas Fire” logo. The t-shirts are also available for the public to purchase, costing $20, with proceeds going to charity.

The fundraising event is particularly important to Brown, who had previously developed breast cancer herself, on two separate occasions. Despite having a family history of the disease, Brown admits to not receiving routine breast examinations or mammograms, claiming it did not even register on her radar.

In 2008, she had detected a lump in her breast. Out of fear, the young firefighter refused to tackle the problem head-on, and ignored the signs. Ultimately, after several months had elapsed, Brown was cajoled into visiting the doctor by her mother. She was diagnosed with cancer and received prompt medical treatment.

Only last year, the cancer made its return. Luckily, it had been caught early and, for a second time, the cancer was successfully thwarted.

Miami Springs/Virginia Gardens Optimist Club

Covering the Prince Field, in Miami Springs, almost entirely in pink, the Golden Hawks team donned pink attire, during their Oct. 4 game. The team’s socks, jerseys and shoes were completely pink, whilst attendees and dancing cheerleaders were also seen predominately in pink.

According to the Miami Herald, cheerleading commissioner Isbet Sosa claims the event was orchestrated after one of the local coach’s wives was struck down with breast cancer:

“When a coach’s wife was diagnosed with breast cancer three or four years ago, the Optimist Club decided to dedicate a game to Breast Cancer Awareness and the tradition continues.”

The coaches, ably supported by local children, also decorated their park, whilst proactive parents donated food for a fundraising bake sale and helped clothe the cheerleading squad in their pink uniforms.

National Football League & “A Crucial Catch”

Sticking with a sporting theme, we turn our attention to the NFL’s admirable efforts.

Talking about their support for Cancer Awareness Month on their website, the NFL briefly explained their “A Crucial Catch” campaign:

“The NFL, its clubs, players and the NFL Players Association are proud to support the fight against breast cancer. Our campaign, ‘A Crucial Catch’, in partnership with the American Cancer Society, is focused on the importance of annual screenings, especially for women who are 40 and older.”

Throughout October, NFL matches featured players, referees and coaches wearing pink garments, whilst the football fields were decorated with pink stencils and ribbons, and special balls and coins were put into action. The NFL states that they will hold an NFL Auction to sell apparel worn by the players and coaches, during match time.

NFL are supporting Breast Cancer Awareness Month
NFL players and coaches are supporting Breast Cancer Awareness, as a part of the organization’s “A Crucial Catch” campaign

Proceeds from the NFL’s efforts will benefit the American Cancer Society’s Community Health Advocates National Grants for Empowerment (CHANGE) program, which is involved in offering breast cancer screening services to females within neglected communities.

Since the NFL began their “A Crucial Catch” campaign in 2009, the organization has garnered around $4.5 million for the American Cancer Society.

Making Strides Against Breast Cancer Walk

Looking towards Salt Lake City, now, thousands of people are set to hit the streets across the region, to participate in its “Making Strides Against Breast Cancer” walk. The walk will take place on Saturday Oct. 12, at 9 a.m., with around 8,000 people anticipated to attend the event in Liberty Park.

The event does not require a registration fee, although the organizers have specified they would appreciate walkers taking strides to raise or donate as much money as possible. All funds will be donated to breast cancer research initiatives, on a regional and national basis.

Thus far, the American Cancer Society of Utah has managed to raise an astonishing $120,000. However, the society aims to generate a further $100,000 by the closing of this year.

George Washington University Screenings & The Awareness Health Fair

The George Washington University is slated to host a Cancer Screening Day, at the Medical Faculty Associates Courtyard, providing local residents with the opportunity to engage in free screenings. Aside from mammograms, the university is also offering prostate examinations and skin cancer screenings.

The university will open its doors on Oct. 19, from between the hours of 9 a.m. and to 2 p.m., to provide the free screening sessions.

In the interim, the Breast Cancer Awareness Health Fair is set to take place on Oct. 12., inviting attendees to “get their pink on.” The free of charge fair, taking place in Micronesia Mall, Guam, will provide cancer risk assessments, mammogram scheduling, blood pressure monitoring and glucose tests.

Total Woman Gym and Day Spa Events

Total Woman Gym and Spa Day have organized a dizzying array of events to show their support for Pinktober. Throughout the entire month, the company has decided to partner with the National Breast Cancer Foundation (NCBF) to launch an initiative designed to raise money from their loyal customers.

According to the National Breast Cancer Foundation, at all 15 of their locations, throughout California, Total Woman will be hosting a number of pink-themed events, offering their customers “food, drink, prizes and more.”

Chairman and Chief Executive Officer of the company had the following to say:

“At Total Woman our goal is to empower women to live their best lives and to help them achieve their health and wellness goals… I can’t think of a more important mission to be involved in, than helping to raise awareness for one of the leading causes of disease among women.”

Painting With a Purpose Event

Painting with a TwistFinally, Painting with a Twist, a company designed to provide instructional art lessons to paying customers in a relaxed and friendly atmosphere, has created their Painting with a Purpose fundraising initiative.

Held at various locations across the country, the fundraiser has partnered with the National Breast Cancer Foundation for a select number of classes throughout October. A proportion of the customer’s registration fee will be donated to the NCBF to aid in early detection of breast cancer and provide mammograms to those in need.

With a vast proportion of the population getting involved in so many heartwarming, charitable acts, America truly is a nation in pink.

By: James Fenner

National Breast Cancer Foundation Website

George Washington University Link

Miami Herald Link

Deseret News Link

ABC7 News Link

Dallas News Link

NFL Website Link

4 Responses to "Heartwarming Breast Cancer Awareness Events: a Nation in Pink"

  1. Stephen Knows Cancer   November 6, 2013 at 5:31 pm

    I have already authored an article or two on National Breast Cancer Month, and I have to admit that I had never heard of some of these wonderful events. From Dallas firefighters to those day spa events, this was really an incredibly insightful post. Many of these are events that aren’t as widely known but certainly deserve our recognition. By the way, have you ever heard of Bowl for the Cure? That’s another promising event that I just started looking into this year.

    • James Fenner   November 6, 2013 at 5:48 pm

      Hi there, Steven.

      It really was a pleasure to write about these inspiring acts of kindness and selflessness. Until I began my research for breast cancer awareness, I too had no idea that there were so many events taking place, up and down the country.

      This was also just a handful of events that had been organized. I wish I could have written about them all, but there were so many!

      I’ve only very recently heard about Bowl for the Cure. They’ve raised astronomical sums of money, and I wholeheartedly commend their astonishing efforts.

      Thanks for reading and taking the time to comment. I really appreciate it.

      Many kind regards,



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