YouTube Music Awards Mainstream but Fun (Preview)

YouTube Music Awards PSY Dances

On Sunday, November 3, the first ever YouTube Music Awards will be held and will stream online LIVE in New York City. The voting will be done by the public, and it begins today! The music may be mainstream, and the winners based on popularity alone; but, it is sure to be a fun night. You can vote on which musical artists and videos you like best by clicking on the video below. When you do, you will see some of the musicians up for YouTube Music Awards, and also be shown a link where you can vote for your faves.

The YouTube Music Awards is a show where your votes do make a difference, unlike other awards shows. However, the whole concept is that it’s a popularity contest, and the most popular artists/videos will be the ones to win the awards, whether or not you, personally, might also be someone who likes a particular artist/video.

That means, among other things, that singers like Miley Cyrus are probably shoe-ins to win certain awards. Lady Gaga, PSY, and Girls Generation are also some of the likely suspects who will walk away with one or more awards. Eminem and Lady Gaga are two of the acts who will be performing.

Categories for the YouTube Music Awards include Innovation of the Year, YouTube Phenomenon and Response of the Year. Justin Bieber and One Direction are two of the artists/groups up for awards on Sunday night.

The YouTube Phenomenon and Response of the Year award are based on videos that fans create. The latter of these awards will go to the best fan parody, remix, or response video to a video of a music artist. The YouTube Phenomenon award is one given to trends that were pretty much unavoidable, and which generated the most overall fan videos, like “Gangnam Style,” “Harlem Shake” and “Diamonds.”

The videos nominated for the Response of the Year award are Jayesslee performing “Gangnam Style,” Boyce Avenue, with Fifth Harmony in their unique version of “Mirrors,” Walk Off the Earth with KRNFX singing their rendition of “I Knew You Were Trouble,” “Titanium/Pavane,” as performed by ThePianoGuys, and “Radioactive,” by Lindsey Stirling and Pentatonix.  YouTube Music Awards

Though YouTube views of videos are important in determining which song/artist/video wins the awards, votes and nominations are also counted across other social media platforms, such as Yahoo, Facebook, and Goggle.

The Innovation of the Year award will go to the most outstanding creative/innovative video created the past year. The nominations for this award came from an international panel of YouTubers, musicians, and creative types, in general. The nominees include “Endless Fantasy” by Anamanaguchi, Toro Y Moi’s “Say That,” “Lilies” by Bat For Lashes, DeStorm’s “See Me Standing,” and “Ingenue” by Atoms For Peace.

The Breakthrough Artist of the Year award is packed with a lot of very talented musician and singers, all who have experience a lot of growth in subscribers and views this past year. Nominees are Macklemore & Ryan Lewis, Kendrick Lamar, Rudimental, Naughty Boy and Passenger.

The Artist of the Year award goes to the most shared, subscribed, liked, and watched artist/video of the year. The Nominees for this award are numerous. They include PSY, Katy Perry, Justin Bieber, Eminem, Taylor Swift, Nicki Minaj, Macklemore & Ryan Lewis, One Direction, Rihanna and the Epic Rap Battles of History.

The YouTube Phenomenon award nominees are “Diamonds” by Rihanna, “Harlem Shake” by Original Army Edition, “Thrift Shop” by Macklemore & Ryan Lewis, “Gangnam Style” by PSY and “I Knew You Were trouble” by Taylor Swift.

Perhaps the biggest award of the YouTube Music Awards will be the one for Video of the Year. The nominees represent the most loved, shared, and watched videos of the year. Nominees up for this honor are Demi Lovato’s “Heart Attack,” “Same Love” by Macklemore and Lewis featuring Mary Lambert, “I Got a Boy” by Girls’ Generation, “Applause” by Lady Gaga, Justin Bieber’s “Beauty and a Beat” (which also features Nicki Monaj), “Gentlemen” by PSY, “Come and Get It” by Selena Gomez, “We Can’t Stop” by Miley Cyrus and “Best Song Ever” by One Direction.

Who will win the awards? You can probably have a very good guess based on the views for each of the videos in each of the categories. So, I doubt that there will be many surprises, as far as who wins each category goes — but, the point, or one of them, is how much social media has effected our listening and viewing decisions. The YouTube Music Awards is basically a celebration of music videos, and which artists are the most watched and most liked in each category. Like the MTV VMAs, not everyone will enjoy watching the YouTube Music Award show, but for a different reason — not because viewers of the videos might be offended, but because the videos play to a relatively mainstream audience.

 

Written by: Douglas Cobb

See YouTube Music Awards Video of the Year Choices and Vote NOW

engadget.com

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DigitalTrends.com

2 Responses to "YouTube Music Awards Mainstream but Fun (Preview)"

  1. here.   March 12, 2019 at 4:54 am

    I know additional points that work with your writing. With your permission…?

    Reply
  2. Emmanuel Love   March 10, 2019 at 12:56 am

    Hey, how’s it going?

    Did you hear that the powers that run this world want to put a RFID microchip in our body? It will contain not only our bank accounts but our personal information, making us total slaves to the elite. This will cause us to lose even more of our privacy.

    Did you know that this RFID microchip matches perfectly with the Mark of the Beast in the Bible, more specifically Revelation 13:16-18?

    “He causes all, both small and great, rich and poor, free and slave, to receive a mark on their right hand or on their foreheads, and that no one may buy or sell except one who has the mark or the name of the beast, or the number of his name…”

    Referring to the last days, this could only be speaking of a cashless society, which we have yet to see, but are heading towards. Otherwise, we could still buy or sell without the mark amongst others if physical money was still currency. It’s amazing that the Bible foretold a cashless society!

    Did you also hear that the Jewish people are in the process of bringing about the Third Temple prophesied in the Bible by the prophet Daniel, Jesus, and Apostle Paul? They deny Jesus as their Messiah and say their Messiah will be revealed to rule the whole world under a one world religion. They are not even hiding this information, but are actually promoting it. You can view videos about this on YouTube.

    When Donald Trump made Jerusalem captial of Israel in late December 2017, the Jewish people said this was a big step for them to build this Third Temple. They even printed a Temple coin with president Trump’s face on the front with king Cyrus'(the man who built the Second Temple in the Bible) face behind him. On the back of the coin is an image of the Third Temple. They are selling these coins to raise money to build the Temple.

    People have been saying for many years that the end is near, but we needed not only the Third Temple, but also the technology for there to be a cashless society for the Mark of the Beast to be a reality.

    There is much more to know, please visit http://WWW.BIBLEFREEDOM.COM to see all the proof!

    GOD BLESS, JESUS LOVES YOU!

    Reply

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