Internet Explorer 11 Inori Aizawa Anime Does Little to Promote Browser

Initial impressions by users

technology, microsoft, inori aizawa, IE 11

Microsoft was looking to introduce the 11th update of Internet Explorer. Clad in a barely there skirt and cute booties, anime Inori Aizawa is looking to challenge competitors and rise to the top. Or so, Microsoft is hoping for. The advertisement released by Microsoft did show some pretty kick-ass graphics and the delivery of a stellar female lead, but it did little to promote interest in opening that big, blue e.

Internet Explorer Issues

All it takes is a visit to Google or even Bing to type in the many flaws and issues Internet Explorer has experienced through the years. Chrome has become the main Internet Explorer 11 Inori Aizawa Anime Does Little to Promote Browser champion in the game of browser tools; it’s speed and design is simply awesome. It doesn’t hurt the browser is supported by HTML5 which makes it the browser of today and tomorrow. Microsoft knows IE 10 was riddled with issues and aimed to fix them, but they still remain third in a line of popular browsers.

The glitches stemming from ActiveX, the lack of standards compliance and version inconsistency continue to be a huge pain for many users. Major companies and businesses still depend on Internet Explorer because it is one of the easier browsers to configure when they happen to be on a Windows domain. The predictability factor makes it a winner for companies, but no so much their employees. To boost a level of interest into the browser, Microsoft released version 11 with anime mascot Inori Aizawa, but will that promote the browser? Many users say no.

Social Media Mini Survey on Internet Explorer

Grabbing the video of the latest ad for IE, several individuals were selected from the fun and expansive social media world. The selected individuals were presented with the video from Microsoft, introducing their new adventurous anime character.  Their names have been removed to protect their privacy, but their experience levels noted to determine the level of review.

User 1 – Married mom of 4 boys, graphic designer of New York firm: “No. Failed again. In addition, Microsoft also removed the items that I actually liked from IE 10. The Enable Tabbed Browsing has been eliminated. Let’s hope it will not continue to be glitchy and unresponsive with Flash. I have to use this browser for three clients, so here’s hoping Microsoft got it right. At least my husband liked it.”

User 2 – Single and “kickin’ it” grandma based in North Carolina: “That seems provocative for a browser. I am no fool, may be old but not an old fool! This

Will Inori save the day for Microsoft and IE 11?
Will Inori save the day for Microsoft and IE 11?

borders on drumming up the theory sex sells and guess what I’m not buying it. It appears to be nothing more than a ploy to grab hormonal people into opening the browser. I have Internet Explorer and I use it now, I think it’s version 9. It’s fine but showing some little cartoon character with a mini skirt is not the way for some gals like me to become interested!”

User 3 – College student, Health Major based in California: “Inori is hawt but honestly I would have loved to see Microsoft get a clue and use Cortana from the Halo series. Cortana is super badass and honestly Microsoft could have eclipsed on the success from the game. I will be trying out IE 11, I am just curious now about it. If they have made Inori an assistant to the madness known as IE, I could live with it as a backup browser. Sorry, Microsoft would have to show more than just a pretty face to pull me from Chrome.”

User 4 – Junior student based in Florida: “Inori is mega hot.  I guess the video was cool but maybe toss in some stuff that talks about the browser? I was just kinda confused. Yeah, she had the logo on her butt and I liked her Facebook page but I use Mozilla. My sister said it looked like some hentai porn stuff but she’s stupid anyway. Rumors are going around she may be at the Anime Film Festival, if so yeah Microsoft did good. I’ll use it more.”

Internet Explorer Wrap-Up

Visiting the Facebook page, courtesy of User 4’s info, relayed a powerful messages. People are interested in finding out more about Inori but not necessarily Internet Explorer 11. While the video (seen below) has created interest across cyber space, only time will tell if Inori Aizawa will promote greater interest in IE 11 or just entertain her growing fan-base. With over 20,000 likes on the mascot’s page, it seems to show more interest about a blossoming series and little interest in the actual browser. What are your thoughts on Microsoft’s advertising angle? Let us know in the comments.

Written by Angelina Bouc

The Verge


17 Responses to "Internet Explorer 11 Inori Aizawa Anime Does Little to Promote Browser"

  1. J   November 9, 2013 at 5:56 pm

    I hate it, when people judge something that they haven’t tried yet. Sure they use it (maybe), but they never try the updated version.

  2. Austin   November 9, 2013 at 2:05 pm

    The sources you used are absolutely ridiculous. It makes this whole thing seem pretty unprofessional and amusing.

    • Angelina Bouc   November 9, 2013 at 2:14 pm

      The sources being? Users of browsers are not allowed to have opinions? Within journalism one item that is never touched are quotes. It is what it is. If you mean the sources for the foundation of the story- the Facebook page was created for Inori and the users selected stemmed from that page. It leads to the day as it was in early launch- there is an anime character used as mascot, it can’t be taken that seriously. Now if a character similar to one in Gantz, Higurashi No Naku Koro Ni or the like, sure. Actually, more like Vampire Hunter D would have been rockin. Thanks for the read!

  3. rawr   November 8, 2013 at 8:13 pm

    You’d only have to look at the facebook page of Inori to know how famous it got with the weaboos/otakus though the experience on the other hand seems to be the same with the regular version. Only difference is that the homepage is linked to inori home site with all your anime goodies. I thought I would have help popups or such with Inori giving me tips and such but I guess not.

    • Angelina Bouc   November 8, 2013 at 10:00 pm

      I thought that as well, remember the infamous paper clip in Word? lol An Inori popup would had been cool.

  4. Bill Gates   November 8, 2013 at 3:19 pm

    The stupidity in some of these responses is infuriating and so are some of the statements written in this article. IE 11 is extremely fast. I left Firefox behind, not Chrome, I use Chrome for as my main browser for bookmarks and what not, but IE has stepped up to the challenge and currently using both for different reasons of course and I find both to have incredible speeds and I dare say IE 11 is faster on my VAIO with Win 8.1. Something worth noting is to never use your damn opinion, “it’s speed and design is simply awesome.”

    This “Survey” is based on a 4-user population proportion, which is too small to be considered highly significant or relevant and extremely biased on the rest of the population. To have a good mathematical conclusion you’d need to survey at least half of the population who have access to browsers.

    Not to mention, this report was probably written due to the hot topic flowing at the moment, yet never sought answers (that you must calculate) to prove your statement.

    • Angelina Bouc   November 8, 2013 at 10:01 pm

      Bill Gates uses Chrome?! 😉 Sure, it’s a generic survey and in fun, that is the beauty of the Internet. Had it been a clinical trial of scientific proportions, it would have been labeled as such. This was the initial impression of the browser. It’s their opinions much like your own.

      • Bill Gates   November 9, 2013 at 12:39 am

        Tell me something, have you heard of news media biased? Are you against or in favor of it? What do you believe is right and/or what would be the best way to gather useful information and not somebody’s opinion while reading “news” articles?

        Comments are supposed to be biased, yet you never mention those who actually installed IE in your news, which is what makes this article biased.

        Either be true to the public or report on both sides of the argument.

        • Angelina Bouc   November 9, 2013 at 8:01 am

          The opinion of those were in the initial impression of IE and the video. That is what is mentioned. The opinion of those who reviewed it. Which is pretty common in the world of tech. You can go above to the technology header or above and contribute your offering as a new writer, if you simply don’t agree with the varying users who offered their opinion as mentioned in the article. Have a good one.

          • Bill Gates   November 11, 2013 at 5:52 pm

            What a sad reality you must have faced to feel so low that you basically told me to write on the same topic with another opinion. As it seems, this article has gained popularity and I’m not alone. Now, it’s not about stating my own opinion and trying to shove it down someone’s throat, it’s about stating the facts (pros and cons) from which you should have gathered before writing the article or writing the article with no opinion in it. Smell ya’ later.

          • Angelina Bouc   November 11, 2013 at 7:15 pm

            The opinions as noted have been felt across cyber world. A quick jaunt to the Facebook page is encouraged 😉 You’re encouraged to your opinion, much like the users in the article. Discrediting them based on your level of perception is your own free will. Their opinions mattered to me for the article. User perception is never edited and axed because of what few think. It would be impossible to make every reader filled with agreement, but thanks for your comments!

          • Bill Gates   November 12, 2013 at 8:25 pm

            Mhm, of course, the 4 “users” have the right to their opinion as do I, but I wasn’t talking about the opinions of the people you quoted, I was referring to you. And as I’ve said, 4 people is not enough to judge, in addition to the few days that IE 11 has been out.

          • Angelina Bouc   November 12, 2013 at 11:36 pm

            This was once again initial impression of the character and it’s potential relation of drawing interest into the IE browser. Yet again. Have a good one. Yep, opinion, as noted in the article. Thanks for reading it for an additional time.

          • Bill Gates   November 13, 2013 at 3:46 pm

            Oh, I see I’m dealing with such a weakling, who can’t handle her own decisions that have driven her into a state of humiliation, rejection, and denial. Don’t worry, take care Mrs. Journalism4Life

          • Angelina Bouc   November 13, 2013 at 5:31 pm

            My name is listed here with this story. I don’t hide behind monikers or behind attacking a story I do not agree with – I save that for people who need that aspect of life. Your comments continue to come through. You offered your opinion, fantastic. Thanks again for reading and leaving a comment. You disagreed, not sure your intention here. You commented as some will, some won’t. This a story, agree, disagree as you did and move along.

  5. Z   November 8, 2013 at 1:50 pm

    You guys don’t really understand how marketing works, do ya?

    • Angelina Bouc   November 8, 2013 at 2:08 pm

      Sure. Marketing is an aspect of interpretation which is why we asked some users of IE. The concept was cool, the relation a bit stifled.

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