Jeff Bezos Is on a Roll

Jeff BezosJeff Bezos is truly on a roll this week.  His name is on everyone’s lips due to Sunday’s reveal of the Prime Air drones and Tuesday’s success with Blue Origin.

Sunday, in a 60 Minutes interview with Charlie Rose, the founder and CEO of excited the world with a presentation of the company’s new creation.   During the interview Bezos introduced a new prototype of a drone.  The drone is part of a program named “Prime Air” in which will be delivering packages up to five pounds to costumer’s houses within 30 minutes.  The company proposes to have the program ready in four to five years.  It must first work through some legal issues with the FAA.  Though many are skeptical that the drones will actually get off the ground, Bezos remains optimistic.

Amazon has come a long way.  Once a small online bookstore, the company has grown to become a multi-billion dollar corporation.  Bezos founded in 1994.  He originally ran the business from his Washington state garage.  On Sunday he told Charlie Rose that 18 years ago he used to deliver costumer packages to the post office himself.  Bezos’ goal for Amazon is to provide customers with all the items that they need.  It’s closely nearing this ideal with the advent of same day grocery delivery in Seattle and Los Angeles.

Blue origin is also a company founded by Bezos.  Founded in 2000, located in Kent Washington, Blue Origin has remained secretive about what goes on behind its doors.  The goal of the company is to develop technologies that would enable average people to go to space.  Bezos believes that this can be accomplished by making space travel less expensive and safer.  On Tuesday Blue origin announced a successful test-fire of an engine developed by the company.  The company worked with NASA in developing the engine.

What keeps the ball rolling in Bezos’ court may be the fact that he is such a micro-manager.  Amazon’s Kindle eBooks were introduced in 2007 and have competed fiercely with other tablets like the Barnes and Noble Nook and Apple’s iPad.  It is said that  Bezos has invested a lot his of his own time to insure the success of the Kindle tablets.

In a recent interview with Bloomberg Business News Bezos admits that he does spend time on aspects of the business in which he could contribute the most to.  Brad Stone of Bloomberg Business Week describes just how involved in his business ventures Bezos really is in his book The Everything Store.

Bezos definitely runs a tight ship at  The CEO is always focused on ways to improve how efficiently the business is run.  Amazon has warehouses or fulfillment centers all around the world.  Amazon’s warehouses use a system which allows them to stock thousands of items in the most space-efficient way.  The system uses computers with algorithms that tell employees  the best place to store an item in order to optimize the space available.

Charlie Rose toured one of theses warehouses and witnessed firsthand how a costumer’s order is processed.  Once an order is placed a “pick ambassador” walks the aisles picking and scanning items.  The items are placed in a bin, which then go to the “packer”.  A computer tells the packer what box to pack the items in based on the weight and amount of items. The costumer’s address is placed on the box.  Boxes are then placed on a belt and sorted based on the shipping code in which it will be shipped.  This is just a small example of how Bezos pushes for efficiency within his company.

The week is not yet over; the ball may keep rolling and unfold more for Jeff Bezos.


By Earnestine Jones

Bloomberg Business Week

CBS News