Yahoo Mail Issues Brings Embarrassment

technology, yahoo, mail, issues

Yahoo Mail did not end last week on a positive note. The latest issue stemmed when the free mail service suffered an outage for many users, that continued for several days. Yahoo remained silent on the issue, even after complaints from users went viral. The issue and lack of consideration brings embarrassment to a company that is failing to appease their email users.

In the recent Yahoo Mail update, the interface resembled the Gmail interface and this elicited mixed reactions from users. People across the globe missed the traditional Yahoo Mail set-up which was simplistic and less, well, glitchy. Yahoo’s issues are not something new and continue to cast a shadow over its use versus powerhouse competitor, Google’s Gmail.

It wasn’t until Friday when Yahoo finally addressed the issues, spotlighting a mar of embarrassment on the company’s questionable reputation. Marissa Mayer, Yahoo’s chief executive blamed the issues on a hardware outage that pushed Yahoo Mail offline, creating a plethora of additional issues to follow. Mayer stated the problem “was a particularly rare one” and she promised Yahoo would “do better in the future.” But, has outages really been that “rare?” Not to many users.

Outages since the revamping of the interface in October has been occurring regularly. What further pronounces Yahoo’s embarrassing issues is their inability to communicate with the public, or the press. Many members of the press have reached out to Yahoo with no response. It wasn’t until Friday when the company finally decided to relay information to frustrated users of Yahoo. The company has advised the P.O.P Mail services are fully restored, but the I.M.A.P. mail services continue to suffer some outages.

Mayer has clean-up work to do to win back angered Yahoo mail users
Mayer has clean-up work to do to win back angered Yahoo mail users

Ever since the introduction of Gmail and its crazy fast, growing database of users – Yahoo Mail has suffered severe identity issues. The newest update literally feels like a shameful copy of Gmail’s robust interface. The only saving grace Yahoo Mail can share, is its expansive 1TB of email storage, which trounces over Gmail’s 15GB. Overall, Yahoo Mail has to get the services to work for people to enjoy it fully.

Sadly, the issues continue and more users are looking to other free email choices. Gmail is no stranger to outages, but therein lies the biggest difference; Gmail provides updates. Within the same day of outages, Gmail reports it to their blog to share with their millions of users. Recent numbers show over 450 million people use and exchange emails on Gmail, making it the largest, free email, service. Yahoo receives just about half of that amount in user interest. With continued issues, more people may opt to turn to Gmail.

Many were hopeful the Marissa Mayer-led updated interface would draw users in droves. Instead it only drove up user complaints. The complaints varied from functions that did not work properly, like autosave – in addition many complained of disappearing emails overnight. What started as a great idea has changed into an angst for many users. One user decided to take matters in her own hands.

In late October, Jan Hyatt of Maryland began a petition on the Change site to demand Yahoo revert to an original interface. She openly wrote a letter to Mayer and wanted users to reference it when signing the petition. The letter has reached an impressive number of individuals who agree with Hyatt; over 41,000 signatures have been collected. Previously, Moshe Ziv Klempner started the Facebook group, Yahoo’s New Mail Fail – Open letter to Marissa Mayer, later tapping Hyatt as co-administrator of the group. This promoted a movement of users who agreed with both Klempner and Hyatt.

The latest moves expected to bolster the appeal of Yahoo has seemed to backfire, terribly. Thousands of users are not happy and are taking to public forums to release their frustration. Yahoo Mail brings embarrassment to the once exciting arrival of Mayer. Lagged times of relaying information to the public only shows a further disconnect between company and users. Use Yahoo Mail? What are your thoughts on this subject?


Angelina Bouc

Change Petition
New York Times




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