Google Nexus 6: Blaze of Glory or Here to Stay?


The Google Nexus 6 will keep users guessing about whether the brand is set to go out in a blaze of glory or is here to stay. For over six months, technology pundits from around the world have speculated that the Nexus series will eventually give way to a wide range of Google Play devices manufactured by Lenovo, Samsung, LG and Motorola. However, at the 2014 Mobile World Congress (MWC), Google’s senior vice president in charge of Android, Chrome and App development, Sundar Pichai announced that the Google Nexus 6, successor to the Nexus 5 smartphone could be expected no earlier than June this year, sparking off rumors of a revival in the Nexus line.

The Google Nexus series has enjoyed a predictably profitable run in a smartphone market dominated by Samsung and Apple. Samsung smartphones currently run on the Android operating system and Google continues to enjoy preeminence in the mobile OS market with nearly 67 percent of all phones in the world running on the popular and open OS. In the hardware department, Google has maintained a regular succession plan for all its Nexus devices. In 2013, the Nexus 4 was succeeded by the Nexus 5—the current flagship smartphone created in conjunction with LG as the original equipment manufacturer (OEM) partner. Google has traditionally released Android upgrades and new phones at the end of the year and this shows no sign of changing despite rumors of the impending release of Samsung Galaxy 6 in August 2014.

Earlier this year, technology bloggers predicted that Google would move from their current OEM partnership model to a Google Play-supported model. This will allow leading phone manufacturers to create hardware that better supports Android and other Google Play-capable hardware. As a result, the Google Play store could potentially put third-party smartphone brands for sale on their website. However, Pichai’s announcement about the release of the Google Nexus 6 smartphone, the Nexus 8 tablet and the much-anticipated Android 4.5 seems to indicate that Nexus may be here to stay rather than go out in a blaze of glory.

In a bold move aimed at stymieing the rampant lawsuits over the infringement of patented technologies, Google has signed a global patent cross-license agreement that allows the two firms access to each other’s key technologies and patents. This agreement grants the two firms access to all current patents and the patents filed in the next ten years. Samsung, in particular stands to gain from this agreement. Allen Lo, the Deputy General Counsel for Patents at Google has said that by working together on agreements, companies can reduce the potential for litigation. Dr. Seungho Ahn, the Head of Samsung’s Intellectual Property Center comments that Google and Samsung can lead the way by showing the industry that more will be gained through cooperation rather than pointless patent wars. It remains to be seen whether Google will work with other smartphone manufacturers or will seek to actively acquire them in order to strengthen its position in the smartphone market. Despite intense speculation in technology and business circles, Google’s secrecy about the future of the Google Nexus has left most consumers wondering if the device is here to stay or being set up to go out in a blaze of glory.

By Grace Stephen


Digital Trends

International Business Times

Samsung Tomorrow


7 Responses to "Google Nexus 6: Blaze of Glory or Here to Stay?"

  1. sarahjane   March 28, 2014 at 12:31 am

    It is rumor that Nexus 6 going to have same hardware and features like LG G3 is it true??

  2. Marry Wilson   March 27, 2014 at 11:23 pm

    Nexus 6 is just amazing and after seeing it’s various features I become fan of it and wanna buy this phone..

  3. Saurabh   March 23, 2014 at 3:19 am

    I love all Nexus Smartphones ….

  4. Mohit   March 9, 2014 at 11:08 pm

    Here is another new Nexus 6 concept –

  5. Neraj Sharma   March 5, 2014 at 3:11 am

    Here is another Google Nexus 6 concept far from reality –

  6. Gaurav   March 3, 2014 at 2:40 am

    Google NExus 6 runs on the next-gen Qualcomm Snapdragon processor clocked at 3GHz for superior computing as the rumors suggest and around 4gb ram

  7. Anthony Johnson   February 28, 2014 at 10:08 am

    Nexus will never blaze of glory from the market. As most of us are familiar that Nexus made an effective place in the Smartphone market which is dominated by Samsung and iphone. Nexus 6 will definitely take the world of Android based phone to the new heights. I currently have Nexus 5 with me and quite satisfied with it features like wireless charging . Now eagerly waiting for the launch of Nexus 6, this will hint to be released in the second half of this year.

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