Google Using Google Plus to Its Advantage

Google Plus

When it comes to social networking sites, Facebook clearly has the advantage over any other, with the site averaging over a billion active users on a monthly basis. Google’s social networking site, Google Plus, on the other hand, seems to be virtually empty. Although Google is the preferred search engine and Gmail seems to be the most popular email to use, Google Plus has never really seemed to pick up. However, what many people do not know is that Google Plus is imperative to the company’s future, and that it is using Google Plus to its advantage.

The social networking site would at first glance, seem to be useless, with virtually no users as compared to Facebook, but what people do not realize is that the site is mostly benefiting the company itself, not its social networkers. When it comes to Google Plus, the company is using it to its advantage by using all its services being linked up for the benefit of the company. When a person signs up for a Google Plus account, all that they access on the search engine, including YouTube, maps, news, and Gmail, is seen by Google. This is true even if a user never once visits the social networking site again.

According to The New York Times, Google says that the site has 540 million users that are active within the social networking site, but only a little over half of those users actually visit it. However, signing up for Google Plus is now important because Google is requiring the use of a Google Plus account in order for users to be able to access certain services. For example, commenting on YouTube can now only be done with use of a Google Plus account.

Some users (or former users), however, are having concerns about the company forcing people to use the social networking site in conjunction with the search engine and their email accounts, which links the things they search, their friends, their likes and dislikes, and their personal email accounts, so that Google can optimize their target ads. This has raised privacy issues because of the way brand advertisers for Google target ads to users based on people’s personal searches, friends, and also what they like on Google Plus.

Others, however, are fond of the idea of everything being in one place: email, social networking, videos, news, and a search engine. Although the popularity of Google Plus pales in comparison to Facebook at this point, Google is still capable of using Google Plus to its advantage, and according to the company, it helps it create better products. For example, it helps them know, or at least be able to narrow down, if a person’s search for a name, such as “Hillary,” means a famous person or a family member. Plus features such as Google hangouts are also becoming increasingly popular, and Google services seem to be growing in usage, despite a conflict over privacy issues. For what seems at first glance to be a failure of a social networking site, Google is finding a way to utilize Plus to make the company even more powerful.

By Laura Clark

The New York Times

Economic Times



5 Responses to "Google Using Google Plus to Its Advantage"

  1. Google Plus for Business   February 16, 2014 at 1:14 am

    I think there are some real misconceptions about what Google Plus is and what it’s capable of… I see Google Plus as the communication system for the 21st century, it can replace your telephone, pager, newspaper, phone book, picture album, video album etc.

    Facebook is for personal use and linkedIn is for business but I have found that with the easy interface and careful management of your circles Google Plus is if for both… You have complete control over who can reach out to, and just like in real life you can just simply cut people off and disappear.

    Just like with any new life changing technology people are sceptical at first, but the value of systems like Google Plus is increasing all the time, at least Google have some foresight to know that search is not the only thing the internet is good for, the true value if the internet is for it to be the Telephone system 3.0.

  2. Jeremy Holton   February 15, 2014 at 8:58 pm

    All this hype about Google+ being empty and a ghost town is rubbish. I have 25,000 followers with whom I interact daily in G+. I am also in Facebook and Twitter but the big difference is that in G+ I have interesting conversations about subjects that interest me mainly art, technology and politics whereas my friends and relatives in FB discuss endless self serving drivel.

  3. BBDS   February 15, 2014 at 5:01 pm

    This article is just plain stupid. Google does not need G+ to follow your searches. Google followed your searches with a simple Google account log-in long before G+ even existed.

    Why do women write tech articles….?


    • bhagwad   February 15, 2014 at 9:13 pm

      For the same reason that men write tech articles. Don’t bring gender biases into the tech world please. Leave that for the other industries.

  4. Rick FromTexas   February 15, 2014 at 2:16 pm

    I hardly use Facebook at all and I only use Google for search. I dislike being followed on the web by marketing types yet that seems to be what all the major players want.

    Thanks but no thanks.

You must be logged in to post a comment Login